Generative artificial intelligence is now part of daily work and business, bringing both promise and skepticism—tracked by Stanford’s AI Index since 2022.
What people think of artificial intelligence: Stanford Index report 2025 Read More »
First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence.
Report looks at consumer expectations of brands on social in 2025 Read More »
Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions.
Verification providers missed easy-to-spot bots, says Adalytics. What went wrong? Read More »
WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.
WPP’s Read: GroupM key to closing ‘growth gap’ Read More »
Gillian Rightford, ACA CEO and Effie South Africa lead, commented: “The value of this report lies not only in its strategic insight, but in its timing.
2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing Read More »
Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
Report looks at best time to post to social apps in 2025 Read More »
Gen Z is more individually minded and more fluid in its interests than the generations that came before it, largely because they are coming of age in a world that looks radically different from that of their parents, a new report from Channel 4 and researcher Craft finds – to help understand them, they propose six worldviews that are distinctive to this generation.
Six worldviews that explain Gen-Z’s place in culture Read More »
New data from Uber Eats’ 2024 Cravings Report reveals the country’s top food delivery trends, showcasing a love for luxury with orders of an expensive cognac, a passion for crispy chicken and chips, and a flair for the poetic in their special requests.
2024 Cravings Report: Here’s what South Africans are ordering on Uber Eats Read More »
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, Chile and Spain, analysing industry trends and advertiser practices.
Media agencies compete for new business in 45 pitches a year Read More »
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