Linear ad spend grew in Q1 despite economic uncertainty: iSpot
While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.
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Social media to take a quarter of all ad spend, but regulatory threats loom
WARC Media forecasts that by 2026, social platforms will capture one in every four ad dollars globally, with spend topping $300bn. But looming regulatory challenges could cloud the outlook.
IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year
The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.
News faces a UGC tipping point as advertisers look elsewhere
Advertising faces a breaking news dilemma: bigger audiences aren’t translating into revenue. By 2026, more ad spend is expected to go to UGC than to news publishers or broadcasters.
Global online spend to hit $6.6-trillion by 2029
New findings by Omdia reveal online consumer spending is set to outpace the expansion of the media and entertainment sector
Inside the ROAS trap
Return On Advertising Spend rules the retail media world, but the big question is whether many of the sales attributed to that advertising activity would have happened anyway.
Colgate boosts ad spend again
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation†that are delivering “continued improvement in returnsâ€.
Consumer spend on generative AI apps hit nearly $1.1B in 2024: report
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.