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Latest Updates

Meta’s reportedly planning to enable fully automated ad campaigns by next year

Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest.

Social Media Today

X launches new chat experience in Beta, a precursor to payments

X is making DMs a money-sharing tool and plans to let users load and store funds in-app, expanding beyond simple payments.

Social Media Today

SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.

With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization.

Search Engine Land

Retail media needs more than ROAS

ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness

Radio outperforms digital competitors in connected car influence

Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.

Effie names Omnicom Most Effective Holdco for second year in a row

Omnicom has been named the Most Effective Holding Group for the second year in a row by the 2024 Effie Index, which also ranked ABInBev as top marketer and McDonald’s as most effective brand.

The Hagakure method for Google Ads management

“Hagakure,” meaning “hidden by the leaves,” is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.

Search Engine Land

Just 1.5 seconds is enough for ad recall, new attention study reveals

A new study revealed that 85% of digital ads get less than 2.5 seconds of attention — below the threshold needed to make a lasting impression, says Amplified founder Karen Nelson-Field.

The Media Leader

Sharpening its edge, Prime Video quietly rolls out show-level ad-reporting

The offering provides show-level reporting with impressions, CPMs, and content context by title, genre, and rating—bringing rare transparency to a typically opaque streaming landscape.

New social media features and updates to know this week

AI continues to invade social apps this week as X updates its DMs, Meta incorporates the tech into its risk assessment and LinkedIn adds new analytics tools. Here’s what you need to know.

WPP Media launches Artificial Intelligence-driven tool to push beyond ID-based targeting

WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences.

7 in 10 streamers recall brand ads, finds APAC study

Streaming platforms in APAC boost brand recall, with 65% of viewers more likely to remember products seen in ads, according to OMG APAC research.

Marketing to machines: A new performance strategy in the age of Artificial Intelligence agents

As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.

Dentsu integrates consumer eye-tracking into global retail media planning

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.

Listening differently: How first-party data powers Gagasi FM’s strategy

With 250,000 downloads and 140,000 registered users on the Gagasi FM App, our engaged listeners share insights via surveys and digital touchpoints — proving we’re more than a station, and they’re more than an audience.

The Media Online

Tractor Media Holdings evolves into media and innovation hub Glynt

The media group has rebranded as the Glynt Group, ushering in a new era of creativity and tech-fuelled intelligence.

South Africa’s most popular fast food burger chain launching new outlets across the country

Steers, South Africa’s most popular fast food burger chain, grew its network by 21 restaurants over the last year. It now has 735 outlets in 13 countries.

Summit OOH Media reaches new heights to strengthen outdoor branding solutions

Born of a strategic merger between JB Media and Yooh Media, two powerhouses known for their innovative approach to out-of-home advertising.

The radio stations and TV channels bleeding the SABC dry

Two of the SABC’s three main free-to-air channels and eight radio stations are running at a loss, including once prominent platforms like 5FM, Radio 2000, and RSG.

Amazon.co.za expands its offering with everyday essentials

Amazon South Africa expands its product offering with the launch of three popular everyday essentials categories: Groceries, Pet Food, and Vitamins and Supplements

Best-selling car brands in South Africa

May saw a surge in new car sales in South Africa, with 45,308 units sold—22% more than May 2024’s figures.

rooi rose: Sparking joy in a quality print title

This week, Novus Media announced it had acquired rooi rose, to be edited by Anlie Janse van Rensburg, who says the focus is on “quality, community, and the enduring appeal of a physical product”.

The Media Online

Publicis Groupe Africa appoints Ashish Williams as SVP, Media

Ashish Williams has been appointed senior vice president, media, for Publicis Groupe Africa, reporting directly to Koo Govender, CEO of Publicis Groupe Africa.

An overview of each platform’s Artificial Intelligence tools for advertisers

Here’s an overview of all of the generative AI ad creation features available across the major digital ad platforms. It’s worth noting this doesn’t include the expanded third-party creation tools that you can also now utilize.

Social Media Today

Pick n Pay delivers on first year of multi-year recovery plan

Pick n Pay’s turnaround is taking shape as the retailer reports a year of recovery after solving its debt challenges and driving a like for like sales recovery in its core Pick n Pay supermarkets.

Ads arrive in Google Artificial Interview Overviews – here’s what they look like

For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences.

Search Engine Land

Why your digital media might not be scaling

As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns

SA teens officially have Instagram Teen Accounts

Meta this week bolstered online safety for teens in South Africa with the launch of Teen Accounts on Instagram. This initiative prioritises teens' safety, privacy and positive online experiences, it says

Meta’s reportedly planning to enable fully automated ad campaigns by next year

Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest.

Social Media Today

X launches new chat experience in Beta, a precursor to payments

X is making DMs a money-sharing tool and plans to let users load and store funds in-app, expanding beyond simple payments.

Social Media Today

SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.

With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization.

Search Engine Land

Retail media needs more than ROAS

ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness

Radio outperforms digital competitors in connected car influence

Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.

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