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Dentsu SSA doubles down on business transformation with key appointments
February 9, 2026
In an era where 80% of senior leadership teams lack alignment on digital strategy, dentsu sub-Saharan Africa (SSA) is doubling down on its 'Growth Transformation' mission. We are thrilled to announce the appointment of Ansa Leighton-Buys and Matthew Landon to our Business Transformation (BX SSA) division.
Bizcommunity
Mobile-first shopping dominates as SA’s e-commerce surges
February 9, 2026
As South Africa’s e-commerce landscape continues to mature, 2026 is shaping up to be a year defined by keener value expectations, mobile-first behaviour and experience-led shopping.
Bizcommunity
The agentic shopper is running the cart. Can you keep up?
February 9, 2026
Southeast Asia’s eCommerce economy is booming, but cart abandonment remains a major challenge. Despite the region’s internet economy nearing US$330 billion by 2025, Asia Pacific records some of the world’s highest abandonment rates at 75%–87%, well above the global average of 70%.
Marketing Interactive
This Week in social media: All the updates you need – 02/02/2026
February 9, 2026
Welcome to a new week of social updates. LinkedIn is providing more ways for users to show their AI literacy and skills with a verified identifier. This could boost employment options and help legitimize any upskilling or training you’ve been working on. Let’s take a deeper look and see what else has improved.
PR Daily
Caxton Media: The 5 trends shaping SA media in 2026
February 9, 2026
Trends covered - Let’s get phygital/ Treatonomics hit the sweet spot/ Connectioneering turns ‘mehs’ into must haves/ First-party flex: get to know your customers IRL/ Cultural intelligence – the new brand currency.
Bizcommunity
AI, zero-rating drive SABC Plus platform expansion
February 9, 2026
The SABC is stepping up its digital strategy with SABC Plus, introducing artificial intelligence (AI), gamification and expanding zero-rated content across the streaming platform. This is in an effort to make public broadcasting more accessible, engaging and inclusive, it says.
IT Web
How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond
February 9, 2026
The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.
Marketing Dive
A reckoning looms for influencer marketing in 2026 – report
February 9, 2026
The findings from the SAMY Marketing Trends 2026 report, reveal that investment is rising in the channel but with a clear caveat from the C-suite – demonstrate clearer performance, integration and return on investment.
Media Shotz
Fine Music Radio sharpens focus with revised line-up
February 9, 2026
"Our purpose is clear: to champion jazz and classical music in a way that is relevant and sustainable. This line-up allows us to focus our resources, strengthen consistency on-air and create space for future growth, while remaining true to FMR's identity."
Media Update
Survey results show SA consumers prioritise self-care and personal confidence over fashion trends
February 9, 2026
84% of South Africans use fashion and personal care to boost confidence and well-being, not vanity — KLA/YouGov survey.
Bizcommunity
TikTok and Instagram ban in South Africa examined
February 9, 2026
Digital Law Company founder and CEO Emma Sadleir says a ban on social media use by young South Africans would be a good idea, but she doesn’t believe it would be effective. Sadleir stated that unless South Africa gets brave enough to block such platforms from operating locally unless they comply, no such ban would be effective. “That’s the only big stick we’ve got.
MyBroadband
GenAI ads perform as well or better than those made by people
February 9, 2026
Despite the fear that AI-generated ads will sacrifice quality for speed, a new study has found that advertising made with the technology can match the performance of ads created by people and, in some cases, even better it.
Warc
Publicis pulls clear – strong Q4, rising dividends, but analysts warn not to read this as an industry recovery
February 9, 2026
Publicis isn’t just growing faster than the rest of the global ad holding companies; it may also be redrafting the rules of what a scaled agency model looks like in an AI-first market.
Mi3
ROI alone – no longer a sufficient measurement metric
February 9, 2026
Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analysing data happens in real time, according to data released today.
MediaPost
VML reveals our 100 trends set to transform the market and drive growth in 2026 and beyond
February 9, 2026
Trends covered – Culture/ Technology/ Travel + Hospitality/ Brands + Marketing/ Food + Drink/ Beauty/ Retail/ Health/ Innovation - download your copy today.
VML
Trust in TV grew faster over past four years than any other medium, research reveals
February 9, 2026
In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion. Regulation and verification have never been sexier.
The Media Leader
The ‘OMNi-fication’ of community radio advertising
February 9, 2026
For years community stations survived on the mercy of contributions from good Samaritans to stay afloat. But community matters more than the “poor cousin” tag, given the relationship they have cemented with listeners over the years. Its survival and success depend on its ability to report and verify clients’ advertising, offering comprehensive reporting, much to the delight of media planners and strategists.
The Media Online
The Loeries Official Rankings 2025, Joe Public dominates top spots
February 9, 2026
Find The Loeries Official Rankings 2025 here.
Bizcommunity
NielsenIQ: South African consumers reset the rules for FMCG
February 9, 2026
SA consumers entered 2026 shaped by prolonged uncertainty, with rising living costs fundamentally changing how people shop and prioritise. Economic volatility, shifting expectations and evolving lifestyles are set to redefine the FMCG sector, requiring brands and retailers to rethink value, affordability, convenience and lifestyle relevance across income groups. Find the 2026 consumer trends here.
Bizcommunity
The video futures collective: Streaming video ads hold attention far better than TV
February 9, 2026
This study found that streaming video outperformed YouTube mobile by 66% on attention. It said streaming video beat large format out of home by 74% and linear TV by 80%. The study reported that streaming video exceeded scrollable social by 123% and display advertising by 161%.
IT Brief
Programmatic advertising on TV is set to increase this year
February 9, 2026
Streaming and CTV are eating into linear TV budgets, with programmatic ads opening the door for smaller brands, according to Comcast’s Travis Flood.
Digiday
IAB unveils ‘Project Eidos’ to accelerate AI-enabled measurement
February 9, 2026
The IAB unveiled a new AI-focused audience-measurement initiative, revealing that half of surveyed advertisers and agencies already use AI in measurement, with adoption expected to reach 70% in two years.
MediaPost
Nielsen will use Super Bowl to test new measurement of live crowds that could boost sports, news, specials
February 9, 2026
TV networks and sports leagues depend on Nielsen to measure at-home audiences, but tracking viewers in bars, hotels and offices has long been contentious. Nielsen says it will debut a new co-viewing methodology during NBC’s Super Bowl LX broadcast on February 8, using wearable audio devices on panelists to more accurately capture shared viewing outside the home
Variety
The pDOOH emperor has no clothes
February 9, 2026
It begs the question, in its current state, is programmatic digital OOH a gimmick? Let me start by saying that I’m a big believer in OOH. But as we move further into 2026, I have to ask: Are we actually improving the medium, or are we just overcomplicating it for the sake of technology?
The Media Online
Netflix is testing vertical video features for mobile
February 2, 2026
The streamer plans to add video podcasts into its mobile feed and upgrade its mobile user interface.
Hollywood Reporter
How banking leaders are using digital sales and service to compete, grow and retain
February 2, 2026
According to a new report from Omnicom Media, consumer influence has fundamentally shifted, from institution-controlled messaging to distributed, consumer-driven validation. For retail banking executives, the rules of market share capture have been completely rewritten.
The Financial Brand
Mapped: AI adoption rates by country
February 2, 2026
Key Takeaways: • The UAE has an AI adoption rate of 64.0%, the highest globally in 2025. • Even though the U.S. is a global leader in AI infrastructure and frontier model development, it ranks 24th in AI adoption based on analysis from Microsoft.
Visual Capitalist
Like and subscribe: YouTube’s reach can no longer be ignored
February 2, 2026
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
The Media Leader
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Dentsu SSA doubles down on business transformation with key appointments
February 9, 2026
In an era where 80% of senior leadership teams lack alignment on digital strategy, dentsu sub-Saharan Africa (SSA) is doubling down on its 'Growth Transformation' mission. We are thrilled to announce the appointment of Ansa Leighton-Buys and Matthew Landon to our Business Transformation (BX SSA) division.
Bizcommunity
Mobile-first shopping dominates as SA’s e-commerce surges
February 9, 2026
As South Africa’s e-commerce landscape continues to mature, 2026 is shaping up to be a year defined by keener value expectations, mobile-first behaviour and experience-led shopping.
Bizcommunity
The agentic shopper is running the cart. Can you keep up?
February 9, 2026
Southeast Asia’s eCommerce economy is booming, but cart abandonment remains a major challenge. Despite the region’s internet economy nearing US$330 billion by 2025, Asia Pacific records some of the world’s highest abandonment rates at 75%–87%, well above the global average of 70%.
Marketing Interactive
This Week in social media: All the updates you need – 02/02/2026
February 9, 2026
Welcome to a new week of social updates. LinkedIn is providing more ways for users to show their AI literacy and skills with a verified identifier. This could boost employment options and help legitimize any upskilling or training you’ve been working on. Let’s take a deeper look and see what else has improved.
PR Daily
Caxton Media: The 5 trends shaping SA media in 2026
February 9, 2026
Trends covered - Let’s get phygital/ Treatonomics hit the sweet spot/ Connectioneering turns ‘mehs’ into must haves/ First-party flex: get to know your customers IRL/ Cultural intelligence – the new brand currency.
Bizcommunity
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