According to the music video streaming network’s Then is Now report, 60% of respondents across nearly 1,800 Gen Z, Millennial and Gen X consumers in the U.S., UK and Australia reported identifying with “shared nostalgia” or a collective memory shaped by cultural reboots and widely shared content versus their personal experience.

Today’s buying journeys are faster, far less predictable, and far more interconnected. Consumers can discover a brand, research it, validate it through reviews, compare alternatives, and make a purchase decision in minutes. They can also re-enter the process at any point, often influenced by existing customers.

U.K. officials are considering another element within the nation’s proposed teenage social media restrictions, which would see teens aged 16 and 17 cut off from social media platforms overnight.

Chartbeat's Q2 data shows search traffic declining globally as a share of pageviews, except in Africa (41% to 48%) and Central Asia. North America and Europe both sit at just 13%.

Attribution isn’t all it’s cracked up to be. A new white paper from Idea Peddler, PJX Media, Share Local Media and Locality argues that tighter privacy regulations and changing consumer attitudes are reducing match rates, leading to billions wasted on ineffective programmatic advertising even as ROAS appears to improve.

The company felt confident enough in its first half performance to adjust its full-year growth outlook, now saying it will achieve minimum organic growth of 4.5%.

Loyalty’s next contest is not to enrol more customers, but to earn active attention through visible value, reliable data and personalisation that remains useful without becoming intrusive.

The design of Instagram and Facebook violates the Digital Services Act, according to the commission, which cited features such as infinite scroll and autoplay.

It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28.

“Where is my ad actually running?” is a more common refrain in the industry even as U.S. investments in CTV are forecast to rise 11% in 2026. Advertisers are sceptical about the quality of connected TV inventory, with 43% of buyers expressing somewhat or no confidence despite using trusted buying methods.

Forbes’ Top Creators 2026 ranking measures that evolution using estimated earnings, audience size, engagement, and entrepreneurial success. The result is a snapshot of how digital creators are becoming some of the most influential media entrepreneurs in the world.

All video is not the same — especially when it comes to how and where you watch it. So should measurement reflect that? The IAB says the bottom line is that “digital video has a language problem." That is because all types of digital video platforms, including mobile, reference themselves as ‘CTV’, which is still the cool new kid on the block.

A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.

Marketers are struggling to reap the full benefits of their steep investments in measurement, including when it comes to budget decision-making, according to a new report from Ebiquity and the World Federation of Advertisers.

AI won't be a panacea in advertising, Digitas North America CEO Amy Lanzi says, comparing the current hype to the rise of programmatic advertising, which failed to fully automate processes. Lanzi says AI could improve workflow and data analysis, but human creativity remains essential for compelling storytelling. "I think the minds and complexity of humans make great stories that you are attracted to," Lanzi says. "I'm not using the word creative. I'm using stories.

But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Advertisers can buy an individual platform or brand’s proprietary data off the shelf, but it can be challenging to find a way to “daisy chain them all together."