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Latest Updates

Google brings new AI agent capabilities to Ads and Analytics
August 17, 2026
Google is expanding its AI assistant, Ask Advisor, with new agentic capabilities across Google Ads and Google Analytics, aiming to help marketers uncover insights faster, automate analysis and make decisions without leaving the platform. The updates are designed to reduce the time spent interpreting data while keeping advertisers in control of campaign decisions.
Search Engine Land
The Media Krate launches S-OOH: The next era of outdoor starts where South Africa moves
August 17, 2026
The Media Krate launches S-OOH as purposeful disruptors: not to make noise, but to make neglected media environments work harder, look better and mean more. Where traditional OOH sells surfaces, The Media Krate engineers presence. It reads commuter spaces as living systems made of infrastructure, commerce, culture, movement, memory and habit.
Bizcommunity
Reddit offers marketing insights for beauty brands
August 17, 2026
Community discussions are focused on individuality, personal discovery and experimental makeup looks, according to a new report from the app. Reddit published a new beauty trends report, which looks at how U.S. consumers are discussing beauty and fashion-related topics in the app. The report also examines how these topics relate to niche marketing approaches.
Social Media Today
Three separate audits, three research teams, one common failure
August 17, 2026
Three studies found similar weaknesses in AI guardrails, with models vulnerable to gradual, sympathetic or manipulated questioning.
The Media Online
Culture Hive’s Joe Ligé On why culture – not demographics – is advertising’s next targeting layer
August 17, 2026
Instead of buying media against age, gender or income bracket, the pitch is that advertisers can now buy against cultural signals. That means inside the communities and content where people’s actual interests live.
AdExchanger
Study: 69% Of Americans open to AI purchasing on their behalf
August 17, 2026
Much has been written about consumer worries around artificial intelligence and its potential to do harm. But marketing agency Croud is out with new research purporting to show that consumers may be more ready for AI-powered commerce than brands realize, and that AI is reshaping every stage of the consumer journey.
MediaPost
Zuckerberg releases AI manifesto
August 17, 2026
The Meta owner published a 6,500-word essay outlining his hopes for the future of artificial intelligence and taking aim at critics and policymakers
Social Media Today
How 5 brands won World Cup gold through marketing investments
August 17, 2026
Coca-Cola, Adidas, Unilever, AB InBev and Home Depot reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
Marketing Dive
eMedia: Retrenchment looming for over half – 171 Out of 309 – workers at eNCA
August 17, 2026
Workers at eNCA, e.tv, and kykNET's eNuus are "vibrating with anger" after eMedia handed them retrenchment letters last week including e.tv's main news bulletin anchor Melanie Rice.
TV With Thinus
Anthropic says it will watermark text generated by its AI models
August 17, 2026
Anthropic will watermark text generated by its models, including Claude, to comply with European regulations, the company now says. The AI model maker confirmed the watermarking in an updated support page. EU AI Act’s Transparency Code, which took effect on August 2, requires AI companies to mark AI-generated or edited content in a way other systems can identify them.
Tech Crunch
Early ChatGPT ads surge in Australia: Data analysis finds placements in half of monitored responses; telcos, energy, travel pile in
August 17, 2026
ChatGPT’s early foray into advertising has barely cleared customs, and Australia is already near the front of the queue. Telcos, energy retailers and travel brands are piling in. But the land grab comes with a warning label. Advertisers are wrestling with patchy attribution and returns below Google’s benchmark.
Mi3
ADWEEK’s 2026 Media Plan of the Year: Outstanding strategies for changing the conversation
August 17, 2026
Media strategies as good as the ideas they support.
Adweek
MultiChoice increases sports channels, cuts local content
August 17, 2026
This month, Multichoice will launch four new Supersport channels. However, the pay TV operator has also announced that four more channels are scheduled to stop broadcasting next month.
Bizcommunity
SA unemployment rate climbs to 33.6%
August 17, 2026
South Africa’s official unemployment rate has increased by 0.9 percentage point from 32.7% in the first quarter of 2026 to 33.6% in the second quarter of 2026.
Bizcommunity
Nielsen to acquire DoubleVerify for $2.15 billion
August 17, 2026
Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend.
TV Technology
The great advertising divorce
August 17, 2026
Creative and media were separated for billing reasons, not strategic ones, writes Humanz commercial director, Pieter Geyser. The holding groups know it. They’re trying to fix it. And they’re going to fail unless they change the one thing, they’re not willing to change.
The Media Online
Primedia Plus now available on Apple CarPlay and Android Auto
August 17, 2026
Primedia Broadcasting announces a pivotal enhancement to its digital ecosystem with the integration of Primedia+ into Apple CarPlay and Android Auto. This advancement redefines how audiences connect with SA’s premier radio brands, CapeTalk, 947, 702 and Kfm 94.5, by moving beyond traditional broadcast constraints and embedding a richly immersive, software-driven experience directly into the vehicles of listeners across South Africa and beyond.
Bizcommunity
South Africa’s consumer-class women are rewriting the rules of modern womanhood
August 17, 2026
Brandon De Kock, BrandMapp’s director of storytelling says, “We can see that education is like the magic artifact on their heroine’s journey. And it’s a story we’ve been telling for years. According to the Department of Education, women make up about 65% of all tertiary graduates in South Africa, show lower drop-out rates and higher pass-through rates.
The Media Online
Behind Reddit and YouTube’s roles in AI visibility
August 17, 2026
Instead of using search engines like Google as a jumping off point, users are able to get their questions answered without even clicking a link. The result? Referral traffic plummeting as much as 60% for publishers. As traditional search loses relevance, marketers are left to figure out how to stay visible in overviews.
Marketing Dive
Gagasi FM announces mid-season shake-up
August 10, 2026
Selby 'Selbeyonce' Mkhize will officially join Felix Hlophe as the new co-host of the Gagasi FM Breakfast, airing weekdays from 6am to 9am. On the other side, Minnie Ntuli transitions to afternoons, joining Sphectacular and DJ Naves on The Gagasi Fast Lane, weekdays from 3pm to 6pm.
Bizcommunity
Social marketing faces 3 limits, latest Warc research finds
August 10, 2026
Brands are investing more heavily than ever in social and creator marketing, but new Warc research warns that relying on these channels alone won't drive sustainable growth
Bizcommunity
ICASA licence amendment unlocks HOT 102.7FM’s next growth chapter
August 10, 2026
Approved by the Independent Communications Authority of South Africa (ICASA), the amendment changes the station's licensed music format from a 50% split between Classical music and Old Skool and R&B to 85% Old Skool and R&B and 15% Classical music, says the station.
Media Update
SpaceX earnings reveal X’s incredible shrinking Ad Biz
August 10, 2026
While SpaceX's most recent earnings report barely mentions X — the social media platform previously known as Twitter — it is clear that the company's advertising revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022.
MediaPost
SABC+ notches up more registered users
August 10, 2026
The South African Broadcasting Corporation’s (SABC’s) streaming platform, SABC+, has surpassed three million registered users, the public broadcaster announced yesterday. This, as the SABC marked 90 years of public broadcasting over the weekend.
IT Web
Tractor sets transparency benchmark with independently audited portfolio and compliance
August 10, 2026
As legal compliance continues to dominate conversations across South Africa's out-of-home (OOH) advertising industry, Tractor Outdoor is reinforcing its commitment to transparency and responsible media ownership through an independently audited portfolio and the country's first integrated legal compliance planning functionality.
Bizcommunity
Kantar strengthens brand intelligence offer
August 10, 2026
Kantar, the world's leading brand intelligence company, announces today that Adhil Patel has joined as senior director, marketing science. This is the first strategic addition to the brand team Dan Colton has been building since joining as global managing director, brand in April.
Bizcommunity
Social media updates and new features to know this week
August 10, 2026
Including LinkedIn, Snapchat, Reddit and more.
Marketing Interactive
AB InBev wants beer back at the centre of the conversation
August 10, 2026
AB InBev is celebrating beer's enduring place in culture and social connection with the launch of "Cheers to beer", a new global campaign timed ahead of International Beer Day on 7 August. Watch here.
Marketing Interactive
Google brings new AI agent capabilities to Ads and Analytics
August 17, 2026
Google is expanding its AI assistant, Ask Advisor, with new agentic capabilities across Google Ads and Google Analytics, aiming to help marketers uncover insights faster, automate analysis and make decisions without leaving the platform. The updates are designed to reduce the time spent interpreting data while keeping advertisers in control of campaign decisions.
Search Engine Land
The Media Krate launches S-OOH: The next era of outdoor starts where South Africa moves
August 17, 2026
The Media Krate launches S-OOH as purposeful disruptors: not to make noise, but to make neglected media environments work harder, look better and mean more. Where traditional OOH sells surfaces, The Media Krate engineers presence. It reads commuter spaces as living systems made of infrastructure, commerce, culture, movement, memory and habit.
Bizcommunity
Reddit offers marketing insights for beauty brands
August 17, 2026
Community discussions are focused on individuality, personal discovery and experimental makeup looks, according to a new report from the app. Reddit published a new beauty trends report, which looks at how U.S. consumers are discussing beauty and fashion-related topics in the app. The report also examines how these topics relate to niche marketing approaches.
Social Media Today
Three separate audits, three research teams, one common failure
August 17, 2026
Three studies found similar weaknesses in AI guardrails, with models vulnerable to gradual, sympathetic or manipulated questioning.
The Media Online
Culture Hive’s Joe Ligé On why culture – not demographics – is advertising’s next targeting layer
August 17, 2026
Instead of buying media against age, gender or income bracket, the pitch is that advertisers can now buy against cultural signals. That means inside the communities and content where people’s actual interests live.
AdExchanger

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