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Latest Updates

Three themes defining the future of programmatic in 2025
July 14, 2025
The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released today. Get the report.
Warc
Dull Media: Advertising’s $200bn problem – and how to fix it
July 14, 2025
Amplified’s new report reveals brands may be wasting up to $245 billion annually on dull, ineffective media, urging a shift toward high-attention, high-impact campaigns.
MediaShotz
The new marketing war isn’t for clicks – it’s for memory
July 14, 2025
Marketing is no longer about visibility, it’s about shaping the signals AI models retain, in a world where attribution and engagement are increasingly opaque.
Search Engine Land
ChatGPT traffic referrals to publishers rising
July 14, 2025
Cloudflare has launched a permission-based model blocking AI scrapers across 24% of the web, aiming to shift online content access to a permission-and-payment system with major implications for publishers and digital advertising.
MediaPost
Social media updates and new features to know this week
July 14, 2025
This week we have numerous new tools and updates that can lend more insight into audience behaviour and help drive better ad performance. Let’s take a look and see how you can improve your social strategies – WhatsApp, Meta, TikTok, Insta, X, YouTube.
PR Daily
With ‘trial and error’ SABC moves Afrikaans news again – now to 5:30pm on SABC3 on weekdays and 7:30pm on weekends
July 14, 2025
The SABC now admits that its shortsighted scheduling moves with its Afrikaans TV news bulletin were done without any market research, with the public broadcasters moving it yet again from this month: Now to 17:30 on weekdays and from SABC2 to SABC3, and to 19:30 over weekends on SABC3.
TV with Thinus
DoubleVerify collaboration drives media quality, ad effectiveness
July 14, 2025
ShowHeroes and DoubleVerify have partnered to offer fraud-free, measurable programmatic ad inventory that meets global media-quality standards—even for smaller advertisers and publishers.
MediaPost
ABC: Authentic brands connect
July 14, 2025
Brands are seeking to connect with ears and eyeballs while people are displaying ad fatigue. Content, consumption and consumer trends in media have changed – as has the audience’s approach to advertising.
The Media Online
All the 2025 Bookmark Awards finalists
July 14, 2025
These selected front-runners represent the full spectrum of the digital economy, from emerging talent and new platforms to legacy brands that are driving forward-thinking ideas.
Bizcommunity
Trump tariff bombshell: US–South Africa trade relations hit new low
July 14, 2025
US President Donald Trump has confirmed that a sweeping 30% tariff will be imposed on all South African goods entering the United States, effective 1 August 2025.
Bizcommunity
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
July 14, 2025
Media agencies like Jellyfish, Wpromote, and Kepler are rolling out AI search services to help brands assess how tools like ChatGPT and Gemini represent them.
Digiday
Google scrapes profit from heavy use of hidden search terms
July 14, 2025
Google is hiding a growing share of search data from advertisers, with up to 73% of keyword volume obscured in some cases, limiting visibility into ad spend and performance.
MediaPost
DStv’s secret YouTube giant
July 14, 2025
MultiChoice has released its annual integrated report for the 2024/25 financial year, reporting that the SuperSport YouTube channel has grown to 4.82 million subscribers.
MyBroadband
Saving and investing choices of the SA consumer class
July 14, 2025
BrandMapp 2024 shows that 80% of South Africa’s 13.5 million-strong consumer class - those earning R10k+ monthly - have savings or investments.
Bizcommunity
South African private sector treads water in June
July 14, 2025
The S&P Global South Africa Purchasing Managers’ Index (PMI) fell to 50.1, eking out only a sliver of growth, compared with May's 50.8. Readings above 50 indicate growth in business activity, while below that signals contractions.
Bizcommunity
Kfm 94.5 adds to lineup and welcomes Grandmaster Ready D: A new era of sound begins
July 14, 2025
Starting this Friday, Ready D will take over the airwaves with a weekly mix during The Flash Drive with Carl Wastie. He continues to keep the beats rolling with an hour-long set on Saturdays, and a special show on Sunday evenings.
Bizcommunity
Media, Ogilvy drove WPP’s first half slide
July 14, 2025
The company's revised full-year organic revenue decline is now expected to be between 3% and 5%. The second quarter decline alone is between 5.5% and 6%
MediaPost
Marketing results don’t add. They multiply and synergize.
July 14, 2025
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
MarTech
Trust offers competitive edge — but businesses are failing to deliver it
July 14, 2025
Companies measuring trust as a board-level KPI are over three times more likely to report strong profits—yet only 22% do so—while 60% of consumers trust ads more when placed in or aligned with reputable media, particularly business news.
The Media Leader
Jacaranda FM Appoints Nthabeleng Nhlapo as Commercial Manager
July 14, 2025
"Nthabeleng is an exceptional talent — a strategic thinker with deep industry knowledge and a natural ability to lead and inspire," says Vuyani Dombo, Managing Director at Jacaranda FM.
Media Update
Ballyhoo Media launches iconic digital boats on the New Jersey Shore
July 7, 2025
Ballyhoo Media, the nation’s leading waterway media company, is bringing its signature digital boats to the New Jersey Shore, expanding its footprint into the Northeast’s busiest stretch of beach communities.
OOH Today
X adding AI-written community notes
July 7, 2025
Elon Musk’s X will start to publish Community Notes written by artificial intelligence agents, a move to increase the speed of the social network’s fact-checking product and expand it to reach more people.
MyBroadband
YouTube provides more tools to help grow channel audiences
July 7, 2025
“We’re introducing deeper audience insights to help creators understand their viewers beyond just ‘New’ and ‘Returning.’ Creators will now be able to see granular segmentation based on long-term viewer behaviour, including ‘New’, ‘Casual,’ and ‘Regular’ viewers. The goal is to help creators build better content strategies and grow their audience.” As per YouTube.
Social Media Today
LLM scraper bots are crunching brand, publisher search; IAB Tech Lab plots global coalition of the willing for ‘cost-per-crawl’ payments as viable open web ‘coming to a close’
July 7, 2025
The IAB Tech Lab is racing to launch a framework to help publishers and brands stay afloat as AI answer engines replace search, slashing referral traffic. CEO Tony Katsur hopes to go live in months but says AI platforms won’t pay up without legal pressure.
MI3
Google Ads rolls out “AI Max” search match type in Search Term report
July 7, 2025
Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.
Search Engine Land
Ad agencies will grow slowly but ‘survive’ AI, predict analysts
July 7, 2025
The stock of three major ad agencies has been downgraded because AI is expected to lead to low growth in the short term, but the longer-term picture appears to be more positive, finds new analysis.
Warc
Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced
July 7, 2025
Cannes Lions has revoked the Creative Data Grand Prix for “Efficient Way to Pay” after DM9 admitted to using AI-generated content to simulate real-world results.
Marketing Dive
The death of the DSP? How ad tech’s cash flow crisis threatens the entire ecosystem
July 7, 2025
As ad tech races toward automation, companies are investing heavily—while also battling growing cash flow gaps from delayed and extended payments.
Ad Exchanger
Three themes defining the future of programmatic in 2025
July 14, 2025
The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released today. Get the report.
Warc
Dull Media: Advertising’s $200bn problem – and how to fix it
July 14, 2025
Amplified’s new report reveals brands may be wasting up to $245 billion annually on dull, ineffective media, urging a shift toward high-attention, high-impact campaigns.
MediaShotz
The new marketing war isn’t for clicks – it’s for memory
July 14, 2025
Marketing is no longer about visibility, it’s about shaping the signals AI models retain, in a world where attribution and engagement are increasingly opaque.
Search Engine Land
ChatGPT traffic referrals to publishers rising
July 14, 2025
Cloudflare has launched a permission-based model blocking AI scrapers across 24% of the web, aiming to shift online content access to a permission-and-payment system with major implications for publishers and digital advertising.
MediaPost
Social media updates and new features to know this week
July 14, 2025
This week we have numerous new tools and updates that can lend more insight into audience behaviour and help drive better ad performance. Let’s take a look and see how you can improve your social strategies – WhatsApp, Meta, TikTok, Insta, X, YouTube.
PR Daily

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