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Latest Updates

Want to break through the noise? Don’t shout louder – speak smarter

Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.

Ogilvy SA announces continued partnership with Volkswagen Group Africa

This win follows a comprehensive 11 month pitch process, managed by the Independent Agency Search & Selection Company (IAS).

The Future of Measurement 2025: experiments, price, and Artificial Intelligence on the rise

The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.

MediaLoop launch searchable content website

The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.

South African factory mood sours sharply in April, Absa PMI shows

It was the sixth straight month that the headline PMI has been below 50, reflecting a contraction in activity.

OMA unveils revamped Move metrics suite

The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.

WhatsApp now has more than 3 billion users a month

That humongous user base makes WhatsApp a key business for Meta, especially now as the company has bet the farm on its AI strategy.

US movie tariffs could cripple South African industry

Trump’s proposed Hollywood tariff may not raise local entertainment costs but could impact South Africa’s film industry workers.

Nielsen modernization efforts lift radio impressions, GRPs

Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.

Nielsen announces new report breaking out ad-supported TV insights

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge

Frequency fatigue: The action figure lesson

Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.

Google launches ‘AI Max for search’ beta

Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.

SABC Plus celebrates a million users

The SABC said the surge in registrations has been largely driven by live sports broadcasts, which have consistently attracted over 60,000 new users per major game.

SABC2 and SABC3 to remain loss-making as SA’s public broadcaster wants to position SABC+ as ‘flagship platform’

Meanwhile two of its three main TV channels - SABC2 and SABC3 - will continue to run at a loss, with SABC1 that has to carry the weight of "subsidising" the two loss making channels.

Apple’s AI search plans wipes $125 billion from Google

Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.

TikTok updates offer brands cultural relevance

TikTok will use generative Artificial Intelligence to place ads next to the top 4% of user content by category and event, including custom brand-aligned content.

6 SEO tests to help improve traffic, engagement, and conversions

Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.

Search Engine Land

GroupM ‘set to rebrand’ to WPP Media amid consolidation

WPP is reportedly rebranding GroupM to WPP Media as part of efforts to modernise its media offering and better compete with Publicis and Omnicom.

The Media Leader

WPP’s Landor prepping brands to work with artificial intelligence

Agentic agents are learning to collaborate, and WPP's brand agency is developing guidelines to build in rules and safeguards for brands.

Google agrees to fund three nuclear energy sites

Google has partnered with nuclear developer Elementl Power to explore advanced reactors that could support the high energy demands of Artificial Intelligence, ad serving, media buying, and search.

Google is testing ads in third-party Artificial Intelligence chatbot conversations

Google is bringing ads into Artificial Intelligence chatbot conversations, creating a new frontier for advertisers beyond traditional search.

Search Engine Land

Artificial intelligence is driving greater personalization in marketing. But is it too much?

Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.

Adform hosts inaugural Programmatic Day

Good Hope FM appoints Mandla Yengeni as Marketing Manager

“He gets Cape Town. He gets our audience. And he brings a refreshing, well-rounded approach to growing the station's footprint both creatively and commercially”, says Masi Mdingane, Good Hope FM and 5FM's Business Manager.

Are brands wasting millions on content?

It’s time for intent to return to the centre of marketing.

The Media Online

Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz

Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.

GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’

Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.

WPP’s Q1 results dip, tariffs not expected to directly impact the network

WPP's Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.

Want to break through the noise? Don’t shout louder – speak smarter

Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.

Ogilvy SA announces continued partnership with Volkswagen Group Africa

This win follows a comprehensive 11 month pitch process, managed by the Independent Agency Search & Selection Company (IAS).

The Future of Measurement 2025: experiments, price, and Artificial Intelligence on the rise

The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.

MediaLoop launch searchable content website

The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.

South African factory mood sours sharply in April, Absa PMI shows

It was the sixth straight month that the headline PMI has been below 50, reflecting a contraction in activity.

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