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In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments across Reddit's human conversations has become the backbone for what the company calls structured intelligence

P&G champions ‘consistent, persistent’ advertising

“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,” he said. “It’s not rocket science, but it is brain science.”

The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play

A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.

2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters

Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next. Download the Report here

Ritson: How to make your creative drive profit

Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.

Social Media Forecast: Users will grow 1.7%

Total users of social networks in the U.S. will continue to grow in 2025 and through 2029, while time spent among adult users should hit its peak this year, according to eMarketer’s U.S. Social Network Forecasts report for 2025.

AI search clicks aren’t always better traffic: Study

AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.

Search Engine Land

Cannes Lions: How agencies are positioning themselves in the AI race

The strategy makes sense—clients are anxious about AI’s impact on marketing and want partners who can guide them. Agencies that claim AI leadership now are securing their future, though approaches vary by agency type.

Burnable billboard uses UV data to drive sun safety

The British Skin Foundation’s “Burnable Billboard” campaign used real-time UV data on DOOH screens in three UK cities to show how skin is damaged by sun exposure.

Brand decides over 80% of purchases

Over 80% of consumer purchase decisions go to the brands they originally expected to buy, according to research presented at the Cannes Lions International Festival of Creativity 2025.

The State Of AI In Marketing: 6 Key findings from marketing leaders

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments

Search Engine Journal

12 Countries have approved The Omni-IPG Deal; 6 More to go

While the industry was focused on the Cannes Lions Festival last week, Omnicom and IPG received the green light to proceed with their transaction from the New Zealand Commerce Commission, which initiated its probe back in February.

Netflix unveils first-ever Netflix House in Philadelphia and Dallas

These 100,000+ square foot locations mark a strategic expansion into fandom monetization: the conversion of IP into durable, real-world revenue through experience design.

Young/old TV consumers’ divergence: AVOD Vs. FAST

Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH.

Apple and TBWA\Media Arts Lab win Creative Effectiveness Grand Prix

Apple’s Shot on iPhone by TBWA\Media Arts Lab, Los Angeles, has won the Grand Prix in the Creative Effectiveness Lions, where the judges awarded a further three Gold Lions, six Silver Lions and seven Bronze Lions – 17 in total.

Which AI platform recommends ecommerce brands more often to shoppers?

Research from BrightEdge AI Catalyst shows that user behavior on Google AI Overviews vs. ChatGPT reveals how consumers shop—and the differing recommendations hint at each platform’s future role in commerce.

The next generation of spirit drinkers

Across South Africa, a new wave of curious, culturally tuned-in consumers is transforming what whisky drinking looks like — and more importantly, what it feels like.

Radio is still the big winner in today’s data-led media game

Kagiso Media Radio’s ‘A Million & Change’ campaign shows that radio drives reach, real-time engagement, action, and strong insights, says CEO Nick Grubb.

Ramaphosa backs Starlink BEE reforms in South Africa

To operate nationally in South Africa, network operators need 30% ownership by historically disadvantaged groups—but EEIPs (equity equivalent investment programmes) offer an alternative, letting multinationals invest in the economy and digital transformation instead.

Local retail sales rise 5.1% year on year in April

Retail trade sales rose 5.1% year-on-year in April 2025, driven mainly by general dealers (+5.3%) and clothing and footwear retailers (+12.5%).

SA social media users face highest risk of finance ad scams

South Africa ranks highest for exposure to scam and high-risk financial ads on social media, with a study finding 37.5% of finance ads on Meta platforms are scams and 62.5% are risky.

Daily Sun joins SA’s most trusted news brands on prestigious global list

Daily Sun, the 'Voice of the People' since 2002, speaks directly to South Africa’s vibrant working-class communities with bold, unfiltered stories. With a free website and a WhatsApp community boasting 600,000+ followers and 71% engagement, it continues to innovate to meet its audience where they are.

Ten trends shaping the future of digital out-of-home

https://themediaonline.co.za/2025/06/ten-trends-shaping-the-future-of-digital-out-of-home/

The Media Online

Naspers lifts core earnings by 46% as e-commerce profitability surges

Group core headline earnings rose 46% to $3.1bn, while adjusted earnings before interest and tax (EBIT) turned positive at $130m, compared to a $154m loss in the prior year. Revenues increased 20% year-on-year to $7.2bn.

Valuable and credible: MOST Awards survey is live

The MOST survey was released on Friday … and researcher Brad Aigner from Freshly Ground Insights already has 50 completed surveys in hand.

The Media Online

Comscore reveals differences between mythical, possible programmatic

The myth that advertisers must choose between scale and quality persists, but Proximic’s Rachel Gantz aims to prove they can have both.

Microsoft Advertising launches reporting overhaul & Performance Max updates

Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.

Search Engine Land

UK launches formal probe of Omnicom-IPG merger

After soliciting comments last month from “interested parties,” the UK’s Competition and Markets Authority today launched an official investigation into whether the proposed Omnicom-IPG combination would stifle industry competition in the country.

In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments across Reddit's human conversations has become the backbone for what the company calls structured intelligence

P&G champions ‘consistent, persistent’ advertising

“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,” he said. “It’s not rocket science, but it is brain science.”

The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play

A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.

2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters

Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next. Download the Report here

Ritson: How to make your creative drive profit

Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.

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