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Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

Latest in Global

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

Digital publishers are in a losing battle against Big Tech

Latest in Global

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

Digital publishers are in a losing battle against Big Tech

Latest in Global

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

Digital publishers are in a losing battle against Big Tech

Latest in Global

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

Digital publishers are in a losing battle against Big Tech

Latest News

Brands are producing original series for social. Here’s why

By chloeml
August 25, 2025
Global

Short-form, original series like Brooklyn Coffee Shop, which satirizes café customers, and Bistro Huddy, which portrays a fictional restaurant with all characters played by creator Drew Talbert, are growing in popularity online, and brands seem eager to get in on the action.

Social agency Superdigital now part of Accenture Song

By chloeml
August 25, 2025
Global

Superdigital, which has outposts in New York, Boston and Los Angeles, is now part of the consulting firm’s digital marketing operation Accenture Song, bolstering a swath of social capabilities including audience and community strategy, content, commerce and measurement.

After five year boom, OOH’s momentum shows signs of slowing

By chloeml
August 25, 2025
Global

Out-of-home (OOH) spend in major global ad markets has finally surpassed pre-pandemic levels, but growth appears to be plateauing in line with broader challenges to the media market.

Dentsu reports 3.4% first half decline, cites international

By chloeml
August 25, 2025
Global

Dentsu attributed most of the decline to its international operations – including a 3.4% decline in net revenue in the United States and Canada – and separately announced some “progress in the restructuring” of its international business, but did not disclose any significant changes related to it as part of this morning’s announcement.

Checkers intros ‘smart trolley’ to skip checkout queue

By chloeml
August 25, 2025
Local

The Xpress Trolley allows shoppers to scan-and-bag items as they go, track a live running total, and pay directly on the trolley without needing to stand in a queue or bag products at a traditional till point.

The 2025 Mzansi Barometer: What are South Africans up to?

By chloeml
August 25, 2025
Local

From the burbs to big city lights, eKasi hustle and everything in between.

Retail sales records a 1.6% year-on-year growth in June 2025

By chloeml
August 25, 2025
Local

The biggest boosts came from textiles, clothing, footwear and leather goods, which grew by 4.6% and added 0.8 percentage points to overall growth, and hardware, paint and glass, which rose 5.4% and contributed 0.4 percentage points.

Uncover the heart of Mzansi as Time Out Johannesburg launches

By chloeml
August 25, 2025
Local

Time Out, the global brand dedicated to inspiring and enabling people to experience the best of the city, has officially launched in Johannesburg.

The OMC is not a cartel

By chloeml
August 25, 2025
Local

It’s time to set the record straight. The OMC is the backbone of credible OOH measurement.

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The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

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Industry Nuggets

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

Latest News

Brands are producing original series for social. Here’s why

Social agency Superdigital now part of Accenture Song

After five year boom, OOH’s momentum shows signs of slowing

Dentsu reports 3.4% first half decline, cites international

Checkers intros ‘smart trolley’ to skip checkout queue

The 2025 Mzansi Barometer: What are South Africans up to?

Retail sales records a 1.6% year-on-year growth in June 2025

Uncover the heart of Mzansi as Time Out Johannesburg launches

The OMC is not a cartel

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