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LLM scraper bots are crunching brand, publisher search; IAB Tech Lab plots global coalition of the willing for ‘cost-per-crawl’ payments as viable open web ‘coming to a close’

The IAB Tech Lab is racing to launch a framework

Google Ads rolls out “AI Max” search match type in Search Term report

Google Ads’ new AI Max match type gives advertisers visibility

Ad agencies will grow slowly but ‘survive’ AI, predict analysts

The stock of three major ad agencies has been downgraded

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

Latest in Global

Ballyhoo Media launches iconic digital boats on the New Jersey Shore

Ballyhoo Media, the nation’s leading waterway media company, is bringing

Latest in Global

Ballyhoo Media launches iconic digital boats on the New Jersey Shore

Ballyhoo Media, the nation’s leading waterway media company, is bringing

Latest in Global

Ballyhoo Media launches iconic digital boats on the New Jersey Shore

Ballyhoo Media, the nation’s leading waterway media company, is bringing

Latest in Global

Ballyhoo Media launches iconic digital boats on the New Jersey Shore

Ballyhoo Media, the nation’s leading waterway media company, is bringing

Latest News

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

By junainwhite
July 7, 2025
Global

Cannes Lions has revoked the Creative Data Grand Prix for “Efficient Way to Pay” after DM9 admitted to using AI-generated content to simulate real-world results.

The death of the DSP? How ad tech’s cash flow crisis threatens the entire ecosystem

By junainwhite
July 7, 2025
Global

As ad tech races toward automation, companies are investing heavily—while also battling growing cash flow gaps from delayed and extended payments.

Institute of Practitioners in Advertising (IPA) urges agencies to rethink billing structure amid ‘limited’ progress toward outcome-based pricing

By junainwhite
July 7, 2025
Global

Outcome-based pricing is still rare, but with AI-driven automation rising, industry leaders like Sir Martin Sorrell warn media agencies must shift from time-based models—or risk becoming obsolete.

Social media updates and new features to know this week

By junainwhite
July 7, 2025
Global

Check out some updates of your favourite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here’s what you need to know this week.

How social platforms measure video views [infographic]

By junainwhite
July 7, 2025
Global

To keep you up to speed, Nick Cicero has published this updated overview of how each platform measures a view for quick reference.

What I learned after handing marketing to a Gen Zer

By junainwhite
July 7, 2025
Global

It’s all about being authentic while staying on top of microtrends on TikTok.

Google gives publishers new ways to monetize content in Google Ad Manager

By junainwhite
July 7, 2025
Global

Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out Thursday in general availability to help publishers generate revenue while providing audiences with choices to access content. The product has been in beta until now.

X will soon charge for ads based on the size of visuals

By junainwhite
July 7, 2025
Global

Elon Musk says X will charge advertisers more for full-screen ads to reduce oversized, disruptive content in users’ feeds.

Consumers distrust influencer marketing more than advertising

By junainwhite
July 7, 2025
Global

58% buy from influencer endorsements, but lack of disclosure drives distrust—70% feel negative if payment isn’t revealed.

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Ballyhoo Media launches iconic digital boats on the New Jersey Shore

X adding AI-written community notes

YouTube provides more tools to help grow channel audiences

LLM scraper bots are crunching brand, publisher search; IAB Tech Lab plots global coalition of the willing for ‘cost-per-crawl’ payments as viable open web ‘coming to a close’

Google Ads rolls out “AI Max” search match type in Search Term report

Ad agencies will grow slowly but ‘survive’ AI, predict analysts

Industry Nuggets

Ballyhoo Media launches iconic digital boats on the New Jersey Shore

Ballyhoo Media launches iconic digital boats on the New Jersey Shore

Ballyhoo Media launches iconic digital boats on the New Jersey Shore

Ballyhoo Media launches iconic digital boats on the New Jersey Shore

Latest News

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

The death of the DSP? How ad tech’s cash flow crisis threatens the entire ecosystem

Institute of Practitioners in Advertising (IPA) urges agencies to rethink billing structure amid ‘limited’ progress toward outcome-based pricing

Social media updates and new features to know this week

How social platforms measure video views [infographic]

What I learned after handing marketing to a Gen Zer

Google gives publishers new ways to monetize content in Google Ad Manager

X will soon charge for ads based on the size of visuals

Consumers distrust influencer marketing more than advertising

Stay In Touch

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