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The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training

Pinterest has ‘effectively become an AI-enabled shopping assistant,’ CEO says

The platform is focusing on AI-powered visual search and product discovery, leading to cumulative gains across the business, CEO Bill Ready said.

This week’s social media updates and new features to know

This week, we’re seeing more AI features take on tasks from language translation to ad targeting. There are also new updates to performance insights and hashtag limitations. Let’s dive in and see where these new features can benefit you the most. Including Meta, X, Threads and more

Parks: Social video now accounts for 20% of TV viewing

Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates.

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

Google AI unlocking privacy-based results for iOS advertisers

Measurement has changed under Google for iOS apps. It is based on privacy — similar to an expanded, on-device conversion measurement solution that uses app event data that has been de-identified to improve campaign optimization and reporting. This technology protects user privacy, as user-identifying information never leaves the device. This means that data is never disclosed, even to Google.

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Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL MEDIA NEWS

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

August 25, 2025

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training

Pinterest has ‘effectively become an AI-enabled shopping assistant,’ CEO says

August 25, 2025

The platform is focusing on AI-powered visual search and product discovery, leading to cumulative gains across the business, CEO Bill Ready said.

This week’s social media updates and new features to know

August 25, 2025

This week, we’re seeing more AI features take on tasks from language translation to ad targeting. There are also new updates to performance insights and hashtag limitations. Let’s dive in and see where these new features can benefit you the most. Including Meta, X, Threads and more

Parks: Social video now accounts for 20% of TV viewing

August 25, 2025

Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates.

Streaming continues ad revenue gain on linear TV, study says

August 25, 2025

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

Google AI unlocking privacy-based results for iOS advertisers

August 25, 2025

Measurement has changed under Google for iOS apps. It is based on privacy — similar to an expanded, on-device conversion measurement solution that uses app event data that has been de-identified to improve campaign optimization and reporting. This technology protects user privacy, as user-identifying information never leaves the device. This means that data is never disclosed, even to Google.

Brands are producing original series for social. Here’s why

August 25, 2025

Short-form, original series like Brooklyn Coffee Shop, which satirizes café customers, and Bistro Huddy, which portrays a fictional restaurant with all characters played by creator Drew Talbert, are growing in popularity online, and brands seem eager to get in on the action.

Social agency Superdigital now part of Accenture Song

August 25, 2025

Superdigital, which has outposts in New York, Boston and Los Angeles, is now part of the consulting firm’s digital marketing operation Accenture Song, bolstering a swath of social capabilities including audience and community strategy, content, commerce and measurement.

After five year boom, OOH’s momentum shows signs of slowing

August 25, 2025

Out-of-home (OOH) spend in major global ad markets has finally surpassed pre-pandemic levels, but growth appears to be plateauing in line with broader challenges to the media market.

Dentsu reports 3.4% first half decline, cites international

August 25, 2025

Dentsu attributed most of the decline to its international operations – including a 3.4% decline in net revenue in the United States and Canada – and separately announced some “progress in the restructuring” of its international business, but did not disclose any significant changes related to it as part of this morning’s announcement.

Checkers intros ‘smart trolley’ to skip checkout queue

August 25, 2025

The Xpress Trolley allows shoppers to scan-and-bag items as they go, track a live running total, and pay directly on the trolley without needing to stand in a queue or bag products at a traditional till point.

The 2025 Mzansi Barometer: What are South Africans up to?

August 25, 2025

From the burbs to big city lights, eKasi hustle and everything in between.

Retail sales records a 1.6% year-on-year growth in June 2025

August 25, 2025

The biggest boosts came from textiles, clothing, footwear and leather goods, which grew by 4.6% and added 0.8 percentage points to overall growth, and hardware, paint and glass, which rose 5.4% and contributed 0.4 percentage points.

Uncover the heart of Mzansi as Time Out Johannesburg launches

August 25, 2025

Time Out, the global brand dedicated to inspiring and enabling people to experience the best of the city, has officially launched in Johannesburg.

The OMC is not a cartel

August 25, 2025

It’s time to set the record straight. The OMC is the backbone of credible OOH measurement.

The Media Online

SABC clarifies sales operating model and R704m funding

August 25, 2025

Following several media reports on the South African Broadcasting Corporation’s (SABC) development of its new sales operating model, the public broadcaster has clarified that it is not engaged in a process aimed at reducing headcount in the sales division.

Location data: Bridging data science with media strategy

August 25, 2025

No longer just a tool for counting footsteps, location intelligence is a strategic asset for understanding consumer behaviour in the real world, offering insights into movement, behaviour and intent. In other words, an invaluable tool for marketers and brand strategists.

The Media Online

Ogilvy and KFC take the double in the IAB Bookmark Awards

August 25, 2025

The 2025 IAB Bookmark Awards winners were announced last night, 14 August, at a glittering event at the Galleria in Sandton, with Ogilvy and its client, KFC, named Best Digital Agency and Best Digital Brand.

GLOBAL NEWS

The IAB Tech Lab isn’t pulling any punches in the fight against AI scraping

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training

Pinterest has ‘effectively become an AI-enabled shopping assistant,’ CEO says

The platform is focusing on AI-powered visual search and product discovery, leading to cumulative gains across the business, CEO Bill Ready said.

This week’s social media updates and new features to know

This week, we’re seeing more AI features take on tasks from language translation to ad targeting. There are also new updates to performance insights and hashtag limitations. Let’s dive in and see where these new features can benefit you the most. Including Meta, X, Threads and more

Parks: Social video now accounts for 20% of TV viewing

Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates.

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

Google AI unlocking privacy-based results for iOS advertisers

Measurement has changed under Google for iOS apps. It is based on privacy — similar to an expanded, on-device conversion measurement solution that uses app event data that has been de-identified to improve campaign optimization and reporting. This technology protects user privacy, as user-identifying information never leaves the device. This means that data is never disclosed, even to Google.

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