media industry news

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL

Connecting the dots’ – Global launches ‘Global IQ’ data effectiveness platform
October 27, 2025
Global IQ helps advertisers plan, measure, and optimise campaigns across audio, video, and OOH by combining real-time exposure data, data science, and LLMs to deliver deeper audience and performance insights.
The Media Leader
Dentsu X, LoopMe partner to launch Guaranteed Brand Outcomes solution
October 27, 2025
LoopMe has launched a Guaranteed Brand Outcomes solution with Dentsu X, enabling advertisers to pay only for achieved results and drive measurable shifts in consumer behaviour.
Media Shotz
How brands can stay relevant as ChatGPT Atlas redefines discovery
October 27, 2025
Search is ever evolving and OpenAI’s new web browser, ChatGPT Atlas, has arrived to change how audiences may discover and interact with content as we know it. Built around ChatGPT, Atlas integrates AI directly into the user’s workflow, letting it suggest next steps, summarise research, automate tasks, or even act on behalf of the user — all while keeping privacy and data under control.
Marketing Interactive
Why more companies are having marketing report to finance
October 27, 2025
Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s no wonder that more organisations are now experimenting with having marketing report into finance — in some cases through dotted-line structures rather than directly to the CEO.
Bizcommunity
Omnicom to close US$13.5bn IPG deal by November
October 27, 2025
The merger will create the world’s largest ad holding company, generating over US$20 billion in net revenue. The CEO said integration teams are working to ensure a smooth transition while both networks continue winning new business.
Marketing Interactive
‘We are in a crisis’: Advertising: Who Cares? suggests media business models must change
October 27, 2025
Who cares about improving the advertising industry? If the attendance of Thursday’s second annual ‘Advertising: Who Cares’ event in Leicester Square’s Vue cinema is anything to go by, at least 200 senior industry leaders from the UK, Europe and North America, spanning agencies, brands and media owners.
The Media Leader
As social media age restrictions spread, is the internet entering its Victorian era?
October 27, 2025
Australia was the first to announce restrictions on people under 16 having a social media account. New Zealand may soon follow, and Denmark’s prime minister recently declared her country would ban social media for under-15s, accusing mobile phones and social networks of “stealing our children’s childhood”.
Bizcommunity
Industry players unite to accelerate programmatic’s AI-driven future
October 27, 2025
More than 20 companies are coming together to create a framework that will enable media agencies to better use artificial intellgience (AI) to complete their buying and selling across a fragmented landscape of publishers, per a press release.
Marketing Dive
TymeBank is changing its name
October 27, 2025
TymeBank has revealed plans to rename itself to GoTyme in the first half of 2026 as part of its efforts to evolve the brand.
MyBroadband
SA’s luxury sector set for 15% growth surge by 2025, reports Euromonitor Intl
October 27, 2025
According to data analytics company Euromonitor International, the luxury retail landscape is being reimagined, with brands moving beyond transactional spaces to offer curated lifestyle experiences.
Bizcommunity
Advertising media cost inflation accelerates this year, decelerates next
October 27, 2025
The report, based on data from major global agencies, covers 42 markets and shows U.S. media costs rising to 3.8% inflation this year, with a slight increase to 4.0% expected next year.
Media Post
End of an era for casinos in South Africa
October 27, 2025
South Africa’s gambling turnover hit a record R1.5 trillion in 2024/25, up from R1.1 trillion the year before, according to the National Gambling Board. Gross gambling revenue rose 26.5% to R75 billion, driven mainly by online betting, while casino revenue fell 4.1% to R16.6 billion
Daily Investor
Meta loses MRC accreditation for Instagram, Facebook feeds
October 27, 2025
The Media Rating Council (MRC) has revoked Meta’s brand-safety accreditation due to the tech giant’s decision to opt out of the MRC’s annual auditing program. Arielle Garcia, COO of watchdog group Check My Ads said “They likely see it as an unnecessary expense, and perhaps as a liability, given their evolving posture and policies relating to brand safety and content on its platforms.”
Media Post
The biggest business news websites in South Africa
October 27, 2025
BusinessTech earned 17 million page views throughout September, while Daily Investor was in second place with 12 million page views.
Bizcommunity
YouTube adds at timer for you to stop scrolling Shorts
October 27, 2025
YouTube is adding a timer feature to help users manage binge-watching, aiming to encourage healthier viewing habits and prevent user burnout.
Tech Crunch
Over 800 public figures, including “AI godfathers” and Steve Wozniak, sign open letter to ban superintelligent AI
October 27, 2025
Tech companies are in a race to create superintelligent AI, regardless of what the consequences of creating something much smarter than humans might be. It's led to hundreds of public figures from the world of tech, politics, media, education, religion, and even royalty signing an open letter calling for a ban on the development of superintelligence until certain conditions are met.
Tech Spot
Safrea launches 2025 Freelance Rates Survey to map industry realities
October 27, 2025
The Southern African Freelancers' Association (Safrea) has launched its annual Freelance Rates Survey – a useful tool to obtain an accurate picture of what media, communications, and related freelancers are earning in the country.
Bizcommunity
What Japan can teach the world about traditional TV and streaming
October 27, 2025
While Western broadcasters frantically chase streaming revenues and evaluate alternative scenarios to traditional TV models, Japan’s landscape offers a sophisticated and considered approach.
Media Shotz

GLOBAL

Connecting the dots’ – Global launches ‘Global IQ’ data effectiveness platform
October 27, 2025
Global IQ helps advertisers plan, measure, and optimise campaigns across audio, video, and OOH by combining real-time exposure data, data science, and LLMs to deliver deeper audience and performance insights.
The Media Leader
Dentsu X, LoopMe partner to launch Guaranteed Brand Outcomes solution
October 27, 2025
LoopMe has launched a Guaranteed Brand Outcomes solution with Dentsu X, enabling advertisers to pay only for achieved results and drive measurable shifts in consumer behaviour.
Media Shotz
How brands can stay relevant as ChatGPT Atlas redefines discovery
October 27, 2025
Search is ever evolving and OpenAI’s new web browser, ChatGPT Atlas, has arrived to change how audiences may discover and interact with content as we know it. Built around ChatGPT, Atlas integrates AI directly into the user’s workflow, letting it suggest next steps, summarise research, automate tasks, or even act on behalf of the user — all while keeping privacy and data under control.
Marketing Interactive
Why more companies are having marketing report to finance
October 27, 2025
Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s no wonder that more organisations are now experimenting with having marketing report into finance — in some cases through dotted-line structures rather than directly to the CEO.
Bizcommunity
Omnicom to close US$13.5bn IPG deal by November
October 27, 2025
The merger will create the world’s largest ad holding company, generating over US$20 billion in net revenue. The CEO said integration teams are working to ensure a smooth transition while both networks continue winning new business.
Marketing Interactive
‘We are in a crisis’: Advertising: Who Cares? suggests media business models must change
October 27, 2025
Who cares about improving the advertising industry? If the attendance of Thursday’s second annual ‘Advertising: Who Cares’ event in Leicester Square’s Vue cinema is anything to go by, at least 200 senior industry leaders from the UK, Europe and North America, spanning agencies, brands and media owners.
The Media Leader

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