The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
Want to break through the noise? Don’t shout louder – speak smarter Read More »
This win follows a comprehensive 11 month pitch process, managed by the Independent Agency Search & Selection Company (IAS).
Ogilvy SA announces continued partnership with Volkswagen Group Africa Read More »
The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.
OMA unveils revamped Move metrics suite Read More »
That humongous user base makes WhatsApp a key business for Meta, especially now as the company has bet the farm on its AI strategy.
WhatsApp now has more than 3 billion users a month Read More »
It was the sixth straight month that the headline PMI has been below 50, reflecting a contraction in activity.
South African factory mood sours sharply in April, Absa PMI shows Read More »
The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.
MediaLoop launch searchable content website Read More »
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.
Frequency fatigue: The action figure lesson Read More »
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge
Nielsen announces new report breaking out ad-supported TV insights Read More »
Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.
Nielsen modernization efforts lift radio impressions, GRPs Read More »
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