Google is expanding its AI assistant, Ask Advisor, with new agentic capabilities across Google Ads and Google Analytics, aiming to help marketers uncover insights faster, automate analysis and make decisions without leaving the platform. The updates are designed to reduce the time spent interpreting data while keeping advertisers in control of campaign decisions.

Community discussions are focused on individuality, personal discovery and experimental makeup looks, according to a new report from the app. Reddit published a new beauty trends report, which looks at how U.S. consumers are discussing beauty and fashion-related topics in the app. The report also examines how these topics relate to niche marketing approaches.

Instead of buying media against age, gender or income bracket, the pitch is that advertisers can now buy against cultural signals. That means inside the communities and content where people’s actual interests live.

Much has been written about consumer worries around artificial intelligence and its potential to do harm. But marketing agency Croud is out with new research purporting to show that consumers may be more ready for AI-powered commerce than brands realize, and that AI is reshaping every stage of the consumer journey.

The Meta owner published a 6,500-word essay outlining his hopes for the future of artificial intelligence and taking aim at critics and policymakers

Coca-Cola, Adidas, Unilever, AB InBev and Home Depot reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.

Anthropic will watermark text generated by its models, including Claude, to comply with European regulations, the company now says. The AI model maker confirmed the watermarking in an updated support page. EU AI Act’s Transparency Code, which took effect on August 2, requires AI companies to mark AI-generated or edited content in a way other systems can identify them.

Media strategies as good as the ideas they support.

Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend.