“What we want to do is use technology in a way that actually does bring people together,” Heineken’s CMO told us. It’s always been hard to break the ice with a stranger. It’s a little easier when there’s common ground—like a shared hobby, interest, or cultural taste. That’s the thinking powering The Clinker, a smart band that wraps around Heineken beer cans and bottles.

Meta is reportedly working on two new agentic artificial intelligence tools, which would enable users to let its Artificial Intelligence systems conduct tasks on their behalf, including shopping, with minimal human guidance.

Netflix is stepping deeper into mobile-first behaviour with the launch of Clips, a new vertical video feed designed to make content discovery faster, more intuitive and more aligned with how users already consume media on their phones.

The key findings show that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter. It also finds that 91% are comfortable sharing transactional data if it leads to more relevant advertising.

Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change, as advertiser expectations are more sophisticated, says IAB Europe’s Marie-Clare Puffett.

Warc has released The Future of Measurement 2026 report, exploring the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measurement upstream; and the rise of creative intelligence.

Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.

Despite everything advertisers hear about the benefits of performance using agentic and generative AI in ad campaigns, marketers face challenges finding the budgets, implementing the technology, and understanding exactly how it works. Taboola commissioned a survey of 200 marketers responsible for performance strategies at their respective organizations.

Is the data powering your ad campaigns accurate? Chances are, it depends. And chances are, it’s costing advertisers anywhere from 30–60% of ad spend due to mistargeted audiences. The Measure sat down with Chip Russo, CRO/President at Truthset, the company validating the consumer data powering the trillion-dollar advertising industry.

Integral Ad Science, the media measurement and optimisation platform provider, has launched IAS Total TV to provide real-time publisher-enabled content-level transparency measurement. This product indicates genre, age rating, language, channel classification, title and programme-level data.