Ballyhoo Media, the nation’s leading waterway media company, is bringing its signature digital boats to the New Jersey Shore, expanding its footprint into the Northeast’s busiest stretch of beach communities.

Elon Musk’s X will start to publish Community Notes written by artificial intelligence agents, a move to increase the speed of the social network’s fact-checking product and expand it to reach more people.

“We’re introducing deeper audience insights to help creators understand their viewers beyond just ‘New’ and ‘Returning.’ Creators will now be able to see granular segmentation based on long-term viewer behaviour, including ‘New’, ‘Casual,’ and ‘Regular’ viewers. The goal is to help creators build better content strategies and grow their audience.” As per YouTube.

The IAB Tech Lab is racing to launch a framework to help publishers and brands stay afloat as AI answer engines replace search, slashing referral traffic. CEO Tony Katsur hopes to go live in months but says AI platforms won’t pay up without legal pressure.

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.

The stock of three major ad agencies has been downgraded because AI is expected to lead to low growth in the short term, but the longer-term picture appears to be more positive, finds new analysis.

Cannes Lions has revoked the Creative Data Grand Prix for “Efficient Way to Pay” after DM9 admitted to using AI-generated content to simulate real-world results.

As ad tech races toward automation, companies are investing heavily—while also battling growing cash flow gaps from delayed and extended payments.

Outcome-based pricing is still rare, but with AI-driven automation rising, industry leaders like Sir Martin Sorrell warn media agencies must shift from time-based models—or risk becoming obsolete.

Check out some updates of your favourite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here’s what you need to know this week.