While SpaceX's most recent earnings report barely mentions X — the social media platform previously known as Twitter — it is clear that the company's advertising revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022.

AB InBev is celebrating beer's enduring place in culture and social connection with the launch of "Cheers to beer", a new global campaign timed ahead of International Beer Day on 7 August. Watch here.

Including LinkedIn, Snapchat, Reddit and more.

AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.

User behaviours have changed and marketers need to update their mindsets to align with the shifts. That’s important to note for brand strategists and marketers, because the actual reason why people use social media has changed. They’re no longer looking to engage with brands via posts and uploads, and text updates with a few hashtags won’t do it.

Why the next decade of publisher growth will be won by publishers who incentivize the right behaviours and understand how audiences really discover their brand.

The Interactive Advertising Bureau is addressing the fragmented state of measurement for artificial intelligence-powered discovery platforms with a new set of standardized guidelines, per a press release from the trade group. Its framework centres on four Ps of visibility — presence, prominence, portrayal and persuasion — as well as two tiers of measurement based on data quality and rigor.

Alphabet, Meta and Amazon are using AI to stitch media, recommendations, creative, customer service and checkout into commercial exchanges they control, extending their influence over the decisions customers make and the evidence marketers use to judge what worked. But the battle to create advertising’s operating system is fast becoming a test of who can raise the money to build it.

Omnicom wants to transform its scale into a single, integrated way of working. Nine months after buying Interpublic, chairman and CEO, John Wren is centralising client growth, technology and investment around a single operating model powered by media, data and agentic artificial intelligence.

PubMatic has announced the launch of its advanced guardrail architecture, a customisable governance framework purpose-built for autonomous advertising. The framework gives advertisers and agencies configurable control over how autonomous agents execute campaigns, while ensuring every decision is auditable and accountable.