Eighty-five percent of consumers say they are more likely to trust brands that advertise on premium media, also driving greater purchase intent and greater association, according to new research.

Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can use to research and analyze relevant trends and topics, to ensure that you maintain awareness of what’s happening at any given time.

From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.

AI search platforms owners including Microsoft, Amazon, Google and Perplexity sell ads, but – for now – marketers are prioritising organic over paid. However, just as organic implementation preceded the growth of paid advertising in search, social media and mobile, AI search is likely to follow a similar trajectory.

Is marketing actually a creative career, or is it just about tech now? Research released today has found that 92% of CMOs admit they’d have chosen a different career than marketing if they had known how tech-heavy the job would be.

After years of people constantly nudging Instagram about releasing an iPad app, the social network is finally launching one today. This means users will no longer need to use the iPhone app, which is not optimized for larger screens, or Instagram for web on the iPad. The new app defaults to the Reels screen, allowing you to scroll up and watch short videos on a larger screen.

To accompany the increased automation of its ad business, Meta is ensuring that advertisers can utilize specific manual controls over their AI-generated ads on Instagram and Facebook.

Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z.

Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions. PPC advertising has never stood still.

43% of CMOs believe less than half their marketing data is reliable. This global issue spans all company sizes, sectors, and regions, with marketers everywhere grappling with poor-quality data.