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Agentic cookies will change digital privacy and personalization
March 28, 2025
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
CMS Wire
Mapped: All of the world’s countries ranked by how happy they are
March 28, 2025
In a rapidly evolving world, the pursuit of happiness remains one of humanity’s few constants. Yet capturing its essence is no simple task, as it depends on both quantifiable measures and personal perceptions.
Visual Capitalist
Brandtech’s Jellyfish unveils AI platform for in-housing media
March 28, 2025
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
Media Post
How to optimize for ROAS in Google Ads using LTV insights
March 20, 2025
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
Search Engine Land
Study: Women’s Sports Are a Big Win for Advertisers
March 20, 2025
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
TV Technology
Instagram experiments with AI-generated comments on posts
March 20, 2025
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
Social Media Today
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy
March 20, 2025
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
Media Post
Publicis wins Coca-Cola’s NA $840 Million media business
March 20, 2025
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Media Post
Publicis integrates Adobe’s generative AI to scale up personalized content
March 20, 2025
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Marketing Dive

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