Global

Omnicom, IPG shareholders approve merger deal
March 20, 2025
Shareholders of both Omnicom and Interpublic “overwhelmingly” approved Omnicom’s proposed acquisition of IPG Tuesday morning.
Media Post
Meet The Netflix Ads Suite, introduced by Ads VP Nicolle Pangis
March 20, 2025
Netflix recently announced its in-house ad tech – an SSP, which is Magnite, and Netflix’s own ad server – capable of bringing the Netflix-style personalization that members know from recommended shows and movies, but for advertising purposes.
AdExchanger
The perils of data-driven marketing
March 20, 2025
Data-driven marketing has enabled targeting and personalisation as never before, but too often that data is unreliable, whether from cookies, surveys or even first party; marketers need to demand data provenance and accuracy.
Warc
Meta to launch controversial ‘community notes’ feature On Instagram, Facebook, Threads
March 20, 2025
Meta has officially announced the first stage of “Community Notes,” a controversial user-dependent content-moderation replacement to the company’s longstanding fact-checking program.
MediaPost
AI search referrals surge but conversions lag traditional search
March 20, 2025
New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.
Warc
Why is Unilever’s CEO Fernando Fernandez investing in influencers?
March 20, 2025
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
Forbes
WARC Rankings 2025: Media 100 revealed
March 20, 2025
PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top networks, WPP led the holdcos, and Dove and Unilever were the leading brand and advertiser in the WARC Media 100 – here’s what you need to know.
Warc
Report looks at best time to post to social apps in 2025
March 13, 2025
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
Social Media Post
Learning to live with our new AI-based advertising overlords
March 13, 2025
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Ad Exchanger

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