Global

TV advertising boosts performance media outcomes
March 13, 2025
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
Warc
How cult brands like Crocs, Southwest see influencer marketing evolving
March 13, 2025
Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda?
Marketing Dive
How Google tracks Android device users before they’ve even opened an app
March 13, 2025
No warning, no opt-out, and critic claims ... no consent.
The Register
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty
March 13, 2025
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
Media Post
Ad Buyers Welcome Nielsen’s New Three Minute Rule
March 13, 2025
“It's a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,” said Naomi Smolevitz, a director at the giant media agency OMD.
Inside Radio
Six worldviews that explain Gen-Z’s place in culture
March 13, 2025
Gen Z is more individually minded and more fluid in its interests than the generations that came before it, largely because they are coming of age in a world that looks radically different from that of their parents, a new report from Channel 4 and researcher Craft finds – to help understand them, they propose six worldviews that are distinctive to this generation.
Warc
Microsoft’s vision of AI Agents
March 13, 2025
Microsoft's agentic vision for 2026 is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on the consumer's needs. Every brand will have agents that act as experts in specific products and services.
Media Post
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
March 13, 2025
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”.
Digiday
What Coca-Cola has learned on its generative AI journey so far
March 13, 2025
Pratik Thakar, head of generative artificial intelligence for The Coca-Cola Company, explains how the beverage giant is applying the buzzy tech.
Marketing Dive
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
March 13, 2025
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
Ad Week

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