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Google tests AI Mode with reasoning, thinking, multimodal queries
March 6, 2025
The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment. It goes beyond AI Overviews with a more immersive interface that provides advanced reasoning, thinking and multimodal capabilities.
Media Post
Survey: 42% of people say Google Search is becoming less useful
March 6, 2025
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
Search Engine Land
Google announces updates to display network campaigns
March 6, 2025
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.
Social Media Today
It’s time to abandon a fixation with channels in favour of a content-led approach
March 6, 2025
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
The Media Leader
Media is key battleground for agency giants in new world order
March 6, 2025
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector. “Very, very dramatic.” That was how Philippe Krakowsky described “the degree to which the terms of trade in media have shifted in the last 18 months”.
Campaign Asia
Brian Lesser’s plan to revitalize GroupM
March 6, 2025
WPP CEO Mark Read told analysts and investors Thursday that GroupM, the firm’s media management arm, “has not reached its full potential in the last 18-24 months.”
Media Post
Ad agencies prepare to advertise to AI agents
March 6, 2025
Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers.
Media Post
YouTube to make mid-roll ads less interruptive
February 27, 2025
Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like pauses and transitions,” and fewer ads “in the middle of a sentence or action sequence,” where they may feel interruptive or cause viewers to abandon the video they are watching.
Media Post
Microsoft quietly tests ‘AI search mode’ for Bing
February 27, 2025
Microsoft has quietly been testing a feature for Bing, calling it an AI search mode that will look different than Copilot, yet similar to Google's AI search with summarized results.
Media Post
New Google ad tracking policy a ‘Pandora’s box’ for privacy, experts warn
February 27, 2025
On Sunday, the search giant switched from enabling cookies to so-called digital fingerprinting allowing advertisers and data brokers to collect consumer data based on internet users’ activities across web browsers, online sessions and often multiple devices.
The Record

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