There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”

“The Government is taking decisive action to tackle the community and public health concerns associated with gambling,” said Prime Minister Anthony Albanese. “We’re getting the balance right here, letting adults have a punt if they want to but also making sure Australian children don’t see betting ads everywhere they look. “What we don’t want is kids growing up thinking that footy and gambling are the same thing.”

Lloyds Bank has used connected TV with postcode targeting (and twice-daily campaign optimisations) to drive downloads of its app among its Scottish Widows workplace pension customers. Sam Taylor, head of marketing at Lloyds Banking, explains how CTV worked harder than email and direct mail (DM) and proved to be a powerful multiplier for DM performance, too. “Who would have thought television is a CRM channel?” he asks.

AI has settled the debate. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving: IAB’s State of Data report found that 71% of brands, agencies and publishers are currently or planning to grow their first-party data sets, nearly double the rate from two years earlier.

Akamai has reported a 300% rise in AI bot activity affecting the publishing industry, with media ranking as the second-largest target globally in its latest research. The report found that media accounted for 13% of all AI bot traffic tracked, and publishing organisations made up 40% of that activity. The pattern suggests content-heavy websites are facing growing levels of automated scraping.

A study published in the Journal of Business Research, and validated for the local market by Nielsen, shows that when a brand appears as litter, people are willing to pay less for its products. 2% less. So every time a brand shows up as litter, they are running the most damaging outdoor ads imaginable. That’s why Sea Cleaners and JCDecaux, the global leader in outdoor media, have teamed up to combat litter and take those ads out of rotation.

To amplify authenticity, Coca-Cola has tapped legendary football commentators Peter Drury and Luis Omar Tapia to provide play-by-play narration over the fan journey, giving the film the feel of a live broadcast rather than a traditional commercial. Check out the film.

Welcome to a new week of updates. Major social and tech platforms are warning that a key European Union rule allowing them to detect child abuse content has expired, creating legal uncertainty around how they can keep doing that work. Now, let’s dig into some other updates and see how they can inform your social strategy - with updates coming to Instagram, Snapchat, YouTube and TikTok.

“MOVE tracks, how, why, when and where people move. There is hourly data and full seasonality insights with monthly variation for school and public holidays, across every single road, transport route and venue in Australia.

In line with numerous other nations across the globe, Greece will impose a social-media ban on anyone under the age of 15, with Prime Minister Kyriakos Mitsotakis citing concerns surrounding proper sleeping habits, anxiety and phone addiction among younger teens.