Global

The CMO’s guide to brand-building in the performance era
January 31, 2025
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.
Warc
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
January 31, 2025
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.
Marketing Dive
How generative AI’s role will evolve in 2025 as marketers probe its utility
January 31, 2025
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry.
Marketing Dive
Meta’s Threads will soon roll out ads
January 31, 2025
On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads” in the microblogging social-media platform, with “a small number of advertisers” and users in select regions.
Media Post
Newspaper readers make good podcast listeners, study finds
January 31, 2025
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.
Media Post
Microsoft is in talks to acquire TikTok, Trump claims
January 31, 2025
Donald Trump has suggested that Microsoft is in talks to acquire TikTok and that he would like to see a bidding war over the app. When asked if Microsoft was in talks to buy the app, the US president said “I would say yes”, adding “A lot of interest in TikTok.
The Guardian
Nielsen to end panel-only ratings that have measured TV for decades
January 31, 2025
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.
The Wall Street Journal
How DeepSeek did it (by DeepSeek)
January 31, 2025
The new Chinese AI platform outsmarted billion-dollar giants with just $5.6-million by focusing on strategic innovation, lean operations, and customer-centric solutions, writes DEEPSEEK itself.
Gadget
YouTube trends report reveals 7 significant shifts
January 24, 2025
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Search Engine Land
Ranked: AI models with the lowest hallucination rates
January 24, 2025
As AI-powered tools and applications become more integrated into our daily lives, it’s important to keep in mind that models may sometimes generate incorrect information
Visual Capitalist

FIND WHAT YOU'RE LOOKING FOR

Media Loop is committed to bringing you what you need, when you need it. Use our search function to find exactly what you’re looking for.

Stay In Touch

Subscribe

Level up your media & marketing knowledge! Subscribe to Media Loop’s newsletter for daily updates, exclusive insights, and industry trends delivered straight to your inbox.
Scroll to Top