Publicis intends to integrate 160over90 with Publicis Sports, leveraging Epsilon data and technology assets. This integration aims to enhance Publicis's capabilities in sports marketing, a sector that is increasingly seen as a high-value channel for brands.

Microsoft and Publicis Groupe have expanded their partnership to build a full-stack marketing platform that integrates legacy software systems, AI agents and identity-based data.

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

Chartbeat's recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there's rightful concern for media publishers, in particular: These sites aren't necessarily eating up search just yet.

What should be done about this over-frequency problem? First, the industry needs to fess up about it and stop making faux promises of frequency capping. Suggesting that it's being done is a lie. Second, stop pretending that over-frequency is okay. It is not. It is bad for viewers. It is bad for advertisers. And it is bad for publishers.

The new offering will allow marketers to reach consumers using the app’s search function, as well as through a new Suggested Places feature

The researcher outlined three potential scenarios, with the worst one drawing comparisons to the 1973 oil crisis.

Meta‘s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) inventory to add “TV & movies” as a new trending-content category alongside other new verticals like travel, business, and finance and investments. Instagram also launching new, limited-content lineups for “key cultural moments” such as Fashion Week, Formula 1 races, Black Friday and NFL games.

As we head into the long Easter weekend, The Media Leader thought the time was right to look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.

This week’s updates include tons of new ad options. Instagram, TikTok, Snapchat and Pinterest have all added new ways to promote ads around cultural moments or big events, which should help visibility and reach – we also have more updates coming to LinkedIn, Insta & LinkedIn. Let’s take a closer look.