The company agreed to implement additional safety measures—while calling on its rivals to do the same.

YouTube has changed its measurement structure and the way views are counted on its platform. It moves YouTube away from its traditional retention-based view count to an impression-click standard, and will have a significant impact on public-view metrics for brands and creators.

The figures come amid a wider restructuring of Diageo’s operations, as the Guinness and Johnnie Walker maker aims to strengthen its performance, cut costs and enable reinvestment in future growth. Earlier this month, the company said it is targeting $1 billion in savings over the next three years from its work on its operating framework, as well as further work on the supply chain.

There’s a high-stakes global race on right now to better understand attention’s role in media effectiveness, and Australia is leading the field. QMS global advisor, Anne Parsons, explains how and why we’re outperforming the US and UK when it comes to delivering the measurement goods.

Instead of measuring the accuracy of data that they used already, they want to be able to configure the accuracy as they buy it,’ said Truthset’s Gregg Galletta.

AI has been one of the media industry’s biggest buzzwords in recent years. But in 2026, the conversation has shifted from AI being a potentially useful tool, to now being embedded into the industry’s infrastructure. With the technology developing so quickly, here are the biggest AI developments shaping media and advertising so far this year.

Including LinkedIn, YouTube, Instagram and more.

For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but it carries risks, too. “We’re community first. I like to say it’s pop culture,” said Sophia Sesto, who leads the team behind the brand’s social media, creator and ambassador operations.

Chartbeat's Kiran Paranjpe says the next phase of media isn't transformation—it's calibration. Publishers must blend programmatic efficiency with direct relationships and premium positioning to compete against platforms.

Macro uncertainty and soft conditions continue to depress Dentsu’s efforts to get international markets all back up and operating at a profit and will mean some markets remain loss-making in FY2026, the holdco has acknowledged.