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CPMs, spend rising in most programmatic DOOH categories
February 21, 2025
Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.
Media Post
Global Ad Trends: Podcast publishers expand into video
February 21, 2025
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Warc
TikTok expands commerce platform, livestream shopping to more regions
February 21, 2025
Considering the recent success of TikTok's shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.
Media Post
BuzzFeed is taking on Instagram, TikTok, X with a new social platform designed to spread ‘joy’
February 21, 2025
it’s developing its own social media platform in a move to counter the current negativity on the internet. Semafor first reported BuzzFeed’s plan for the platform this past week.
Tech Crunch
Dentsu moves to restore growth after flat 2024
February 21, 2025
Dentsu reported a slight net organic revenue decline for full-year 2024 of 0.1% but noted sequential quarterly improvement throughout the year with Q4 organic growth 2.6%. The results were in line with recent guidance.
Media Post
The four quadrants of behavioural standards – why ‘multipliers’ are the staff you need to attract and retain to create a high-performance company culture
February 21, 2025
Traditional approaches to defining company culture often fall short. Instead of focusing on vague values, organizations should identify and cultivate “Multiplier” behaviors. Multipliers excel in their roles and empower those around them
HRD Connect
IPG loses ground in Q4, posts slight growth for 2024
February 14, 2025
Interpublic Group reported a net organic revenue decline of 1.8% for the fourth quarter, with 0.2% organic growth for full year 2024, versus flat for the prior year.
Media Post
Is rank tracking dead? Why Google’s new rules are changing the game
February 14, 2025
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
Search Engine Land
Research suggests Threads is driving more engagement than X
February 14, 2025
The app is now up to 320 million active users, and is gaining growth momentum, while Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app
Social Media Today

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