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AI overviews hit publisher traffic hard, study finds
February 14, 2025
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
Warc
Publicis Groupe is confident in the face of expected industry tumult
February 14, 2025
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
Marketing Dive
Long-form content viewing on YouTube rose 8% in 2024
February 14, 2025
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
TV Technology
Programmatic models seeping into commerce advertising
February 14, 2025
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Media Post
Gen Z Trends, Truth and Trust
February 14, 2025
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
Channel 4
LinkedIn report reveals 5 key trends reshaping B2B marketing
February 14, 2025
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
Search Engine Land
Quality, transparency and trust will define the future of ad tech
February 14, 2025
It’s time for a new approach to ad tech, one that redefines how we measure success by balancing scale with quality, prioritizing transparency and building trust across the ecosystem.
Ad Exchanger
Super Bowl LIX: Analyzing the game’s advertising and engagement data
February 14, 2025
The big game’s ads, broken down by key stats reflecting cost, reach, performance etc. Watch Budweiser’s winning ad here.
Marketing Dive
Who ‘won’ the advertising Super Bowl? It depends
February 14, 2025
These were winning brands according to some Monday morning post-game analyses.
Warc
Google reverses stance on Performance Max campaign controls
February 7, 2025
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
Search Engine Land

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