Channel Factory, the global brand suitability and contextual advertising platform, today announced the official launch of its guaranteed Cost Per Lead (CPL) solution, designed to address one of the most overlooked and unmeasurable challenges in modern marketing: the consideration stage.

Both AB InBev and Netflix bring people together through shared passions like sports, food, music, and comedy. Together, the companies will create even more enjoyable experiences for legal drinking age fans around the world and connect with audiences in new and exciting ways.

Attention obviously matters to advertising, with strong evidence that high-attention media supercharges the creative that runs on it. Ads on high-attention media also enjoy some of the effects of that media, with news brands’ perceptions of quality, trust, and awareness one of the most important services they confer on advertisers – all critical to driving advertising profitability.

From lip gloss phone cases to tequila keychains, brands are creating products meant to hold and display their products to build awareness and affinity.

High-attention media campaigns deliver significantly better business outcomes compared with low-attention ones, according to a study from news publishing marketing body Newsworks, attention measurement company Lumen and effectiveness expert Peter Field. It found that media campaigns in high-attention formats boost market share by 12%, thanks in part to a 17% uplift in brand effects.

Every agency has access to the same DSPs, the same optimization algorithms and the same measurement tools, which means that true competitive advantage becomes nearly impossible to achieve. For agencies willing to invest strategically in technology, building proprietary capabilities isn’t a distraction from their core business; it’s an evolution that can help them deliver better outcomes for clients.

A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.

German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.

Home / Resources / VML Report | The Future Shopper 2025: Key Trends Shaping E-Commerce.

This week, there are several updates to your go-to social platforms that could help shape your comms or PR strategy. These include carousel ads on Threads, more user control over chats on Snapchat and new options for audio language translations offered on YouTube. Let’s dive in and see where these new features can inform your social approach.