Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG.

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

That's right, roughly half of consumers would pay brands more - an average of 7% more - for AI transparency, according to the 2026 edition of an annual digital trust study.

Media agency research firm RECMA is out with its latest global "Overall Activity Volume" (OAV) report that covers full-year 2025. It indicates that OMD has repeated as the largest network, managing $35.1 billion in client media expenditures, up 2.5%.

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As the number of ad-supported tiers on the market increases, cheaper options have made gains against ad-free ones, according to Hub

Following other industry moves into an AI-focused world, Nielsen’s longtime Ad Intel product is transforming into "Ad Intel AI." Nielsen says this is the first of a series of products to create “an end-to-end ad ecosystem engineered for the AI era.”

A year-long study of 15.7 million AI Mode citations across 148 industries shows exactly which passages Google highlights — and reuses.

AI has lowered the cost of faking a click, an install, or a conversion and invalid traffic has become more sophisticated and more difficult to separate from the real thing.bDespite feeling confident in fraud detection, marketers participating in a survey estimate they are losing 27% of their ad spend to fraud every year. This amounts to roughly $3 million annually for the typical survey respondent.