Global Archives - Page 17 of 23 - Medialoop

Skip to content

Media Industry News
Subscribe
- Newsletter
- WhatsApp Channel
Archive Search
- Previous Newsletter Issues
- Previous Articles / Topics
About
Contact Us

Menu

Media Industry News
Subscribe
- Newsletter
- WhatsApp Channel
Archive Search
- Previous Newsletter Issues
- Previous Articles / Topics
About
Contact Us

Search

Search

Close this search box.

Media Industry News
Subscribe
- Newsletter
- WhatsApp Channel
Archive Search
- Previous Newsletter Issues
- Previous Articles / Topics
About
Contact Us

Global

Inside the ROAS trap

February 7, 2025

Return On Advertising Spend rules the retail media world, but the big question is whether many of the sales attributed to that advertising activity would have happened anyway.

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

February 7, 2025

Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

Search Engine Land

Organic social media and marketing budgets: Here’s what the numbers say

February 7, 2025

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further increasing investments when looking ahead, according to recent research from VaynerX and Ipsos.

The social media funnel explained [infographic]

February 7, 2025

The team from Giraffe Social Media have put together an overview of the key stages of social media engagement that you need to keep in mind to maximize conversions and sales performance.

Social Media Today

How ad curation is maturing

February 7, 2025

The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital advertising industry’s maturation, it has come to represent control: who owns the relationship, and who can command margin?

Paramount, Nielsen sign multiyear measurement and analytics deal

February 7, 2025

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.

Google AI Overviews’ tail grows longer, answers multi-intent questions

February 7, 2025

More than one-quarter of search queries that have eight or more words in the query now trigger AI Overviews. Many of them now have more than one, identifying them as multi-intent queries.

Publicis set to be largest advertising company in FY24

February 7, 2025

Publicis has grown ahead of the competition thanks to acquisitions and more new business, the company has told financial markets, as it closes in on being the largest ad company on earth.

Colgate boosts ad spend again

February 7, 2025

Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation” that are delivering “continued improvement in returns”.

What marketers can expect as CTV and retail media converge in 2025

February 7, 2025

The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.

FIND WHAT YOU'RE LOOKING FOR

Media Loop is committed to bringing you what you need, when you need it. Use our search function to find exactly what you’re looking for.

Search

Stay In Touch

Subscribe

Level up your media & marketing knowledge! Subscribe to Media Loop’s newsletter for daily updates, exclusive insights, and industry trends delivered straight to your inbox.

Email

MediaLoop is a curated media industry news and information platform that keeps media professionals informed, engaged and empowered.

Subscribe to Newsletter

Subscribe to WhatsApp Channel

Our Media Agency Partners

©2025 MediaLoop. All rights reserved.

Privacy Policy

Terms of Service

Scroll to Top