Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.

In preparation for the holiday season, Pinterest is launching “where-to-buy links,” a new feature designed to drive consumers to retail sites without losing valuable data that advertisers often miss out on with third-party purchases.

What changed. Late last week, Google dropped the ability to show a hundred search results per page. This poses a challenge for most third-party rank checking tools, because many of them were able to get 100 search results on a single query, but now it costs them 10 times as much to get the same data.

The consequence? Multimillion-dollar decisions were made based on the wrong data. Siloed teams were operating on different definitions of success. Media and measurement stacks didn’t speak the same language. And no one was truly accountable for whether the data being fed into marketing systems was structured, accurate or even usable.

Influencer Tefi Pessoa recently partnered with The Cut to launch a podcast, and it’s brand synergy for both parties.

Online brands should invest in targeting a wide range of buyers, not just those that buy the most frequently, according to a new study which provides evidence that light buyers contribute to about 50% of online sales.

Media planning is changing fast. Faster than a TikTok trend. Faster than the client lead changing their mind about the Q3 strategy. And the best planners of the next five years won’t be the ones who just keep up — they’ll shape what comes next

Meta Platforms Inc., seeking to turn its smart glasses lineup into a must-have product, on Wednesday unveiled its first version with a built-in screen. It can show text messages, video calls, turn-by-turn directions in maps and visual results from queries to Meta’s AI service. The latest model, the $799 (R13,400) Meta Ray-Ban Display, features a screen in the right lens.

From measuring scan times, volumes, specific ads, locations and devices that enable optimizing CTV creative and timing, QR codes provide marketers with actionable campaign data that was previously unavailable for most TV campaigns.