WPP, the owner of agencies like VML and Ogilvy wants to unwind the complexity created in the wake of that aggressive expansion, vying to become a “single company” that can put sophistication in areas like artificial intelligence first.

IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.

YouTube’s exit from UK audience reporting has reopened a fundamental industry debate: how do advertisers compare audiences across linear TV, BVOD and digital video when the measurement systems themselves don’t align?

Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.

This week brings more creator options across Instagram and YouTube, including personalized Reel thumbnails and voice replies, respectively. Let’s take a deeper dive and see where these tools can be most beneficial. Featuring – Insta, X, Threads & YouTube.

Meta has announced that later this month, it will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions.

The reason for the increased spending on CTV? 44% said it was CTV’s ability to reach highly engaged opt-in audiences, and 40% said it was the ability to combine TV’s branding power with digital precision.

There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.

Premium SVOD subscription growth slowed to single digits in 2025, marking a shift from years of double-digit expansion, according to Antenna’s latest “State of Subscriptions” report released Tuesday.