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Global

LinkedIn takes on TikTok with new vertical video features

February 7, 2025

With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.

Broadsign Previews industry-first OOH AI creative categorization and approval assistant for its Programmatic SSP

February 7, 2025

It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.

Eight reasons why broadcasters still aren’t talking about precision audience targeting

February 7, 2025

The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.

X is rolling out a dedicated vertical video feed for US users

January 31, 2025

Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.

Disney expands “magic words” ad feature to live programming, touts other tech advancements at CES Showcase

January 31, 2025

Citing the 157 million monthly active users across Disney+, Hulu and ESPN+, she said the new initiative would look to use technology to connect brands with key sports and live entertainment events using what Ferro called “scene-level metadata.”

Are people clicking links in ChatGPT search? Brands Say yesse

January 31, 2025

Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.

Search Engine Land

Consumer spend on generative AI apps hit nearly $1.1B in 2024: report

January 31, 2025

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

Kantar Media sold for $1B amid measurement landscape upheaval

January 31, 2025

Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for approximately $1 billion, according to a press release.

What’s next for programmatic advertising in 2025?

January 31, 2025

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.

LinkedIn sued for allegedly using private messages to train AI

January 31, 2025

LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers' private messages to train generative artificial intelligence models.

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