A recent report from Pangram estimated that 41% of posts on LinkedIn show signs of AI generation, highlighting a growing problem across all apps.

According to the music video streaming network’s Then is Now report, 60% of respondents across nearly 1,800 Gen Z, Millennial and Gen X consumers in the U.S., UK and Australia reported identifying with “shared nostalgia” or a collective memory shaped by cultural reboots and widely shared content versus their personal experience.

Today’s buying journeys are faster, far less predictable, and far more interconnected. Consumers can discover a brand, research it, validate it through reviews, compare alternatives, and make a purchase decision in minutes. They can also re-enter the process at any point, often influenced by existing customers.

U.K. officials are considering another element within the nation’s proposed teenage social media restrictions, which would see teens aged 16 and 17 cut off from social media platforms overnight.

Chartbeat's Q2 data shows search traffic declining globally as a share of pageviews, except in Africa (41% to 48%) and Central Asia. North America and Europe both sit at just 13%.

Attribution isn’t all it’s cracked up to be. A new white paper from Idea Peddler, PJX Media, Share Local Media and Locality argues that tighter privacy regulations and changing consumer attitudes are reducing match rates, leading to billions wasted on ineffective programmatic advertising even as ROAS appears to improve.

The company felt confident enough in its first half performance to adjust its full-year growth outlook, now saying it will achieve minimum organic growth of 4.5%.

Loyalty’s next contest is not to enrol more customers, but to earn active attention through visible value, reliable data and personalisation that remains useful without becoming intrusive.

The design of Instagram and Facebook violates the Digital Services Act, according to the commission, which cited features such as infinite scroll and autoplay.

It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28.