Although the fundamental principles of building brands endure, the ways of pursuing them are in flux. Solving real consumer problems is still key, as is fostering emotional resonance and encouraging purchase with advertising.

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creator content, culture and checkout.

A review of the riskier apps to use when it comes to protecting personal data finds Instagram and Facebook ranking first, collecting the most sensitive information like physical address, device, and user identity.

The time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.

Dentsu is overhauling its leadership after reporting a record A$2.9 billion loss. The holding company has also pulled back from selling its international business, and said that it plans to cut a further 1,300 staff in 2026, in addition to 2,100 job losses in 2025.

The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labelled ads can erode credibility.

Elon Musk has shared some insights into growth projections for the X app, as well as how X is currently performing, as part of a broader all-hands meeting of the new, combined xAI and SpaceX group.

WARC host Alex Brownsell speaks with Sameer Modha (ITV) and Kate Brinkley (Specialist Works) about how media measurement is evolving to take account of outcomes and what it means for marketers.

Overviews feature, which summarizes articles in search results. Publishers say the tool has driven traffic losses of up to 40%, hurting their ability to attract advertisers while their content is still being used.