Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS 62%.

TrendAI has published research on the security and governance risks linked to agentic AI in organisations, based on a survey of 3,700 business and IT decision-makers across 23 countries. The study points to a widening gap between the pace of AI deployment and the controls organisations have in place to manage it.

Contagious Radar 2026 dives into the key trends shaping UK culture and marketing and how brands can adapt to meet evolving consumer needs. The Contagious Radar 2026 identifies key cultural and technological trends that will impact the marketing industry in the year ahead.

LinkedIn is rolling out new tools, including an AI interview feature for Hiring Pro. Meta warns EU advertisers of rising costs due to digital service taxes, and X is reworking its verification process after user complaints — with updates also coming to Instagram, Facebook, TikTok, and WhatsApp. Here’s what matters most.

Advertisers have criticised Google’s ad automation, and now generative AI is taking it further, automating the entire ad supply chain, with a new agentic platform using “neuro-contextual intelligence” to plan and activate media campaigns.

The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans, despite research showing advertising on news doesn’t have adverse effects on brands.

Pinterest said that its report reveals a cultural shift away from perfectionism and reinvention, and toward brands, foods and experiences that enhance self-expression, comfort and positive vibes. As per Pinterest: “People want to feel good about their lives in 2026, not upend them.”

This growth outpaces the 32% projected for 2024, signalling rising advertiser confidence. VIOOH’s State of the Nation report shows pDOOH is now firmly mainstream in the UK, appearing in 34% of campaigns over the past 18 months, up from 31% in 2024.

In its response to the U.K.'s Competition and Markets Authority's goals, Google ensured fairness and said it will promote publisher choice and controls across its platforms while protecting user experiences.

Meta may cut more than 20% of its workforce, Reuters reports, as the company looks to offset heavy spending on AI infrastructure, acquisitions, and hiring. Meta had nearly 79,000 employees at the end of December.