As per TikTok: “This year, we’ll see trends rooted in our Irreplaceable Instinct, representing a shift toward the curiosity, conviction, and care that connect us.”

Threads will officially begin rolling out ads to all users across the globe the first week of February.

Pinterest’s 2026 events guide groups moments into three types: calendar moments (fixed cultural or festive events), life moments (personal milestones), and big moments (rare global events that unite audiences)

The shift is underway in consumer behavior, brand strategies, and data rebuilding. After nearly two decades in reward-led marketing, I see 2026 as the year rewards move from accessory to operating system.

Just 24 hours after the news that Paramount was filing a lawsuit against Warner Bros. Discovery, Netflix – the competing bidder for WBD – is considering revamping its deal to an all-cash offer, according to reports.

Hello, social people! This week brings some new tools and features for advertisers looking to make their campaigns easier to build and more user-friendly Let’s take a look and see where these updates can be most beneficial to your social game plan.

If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.

Eventizing releases, social blitzes, and better data could shape attendance and advertising trends in the new year.

A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s "Marketing trends 2026" report.

Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale