Global

These 3 Rs will define marketing in 2026
December 8, 2025
People are seeking meaning and human connection. Here’s how to put resonance, realness, and relationships at the heart of your content and marketing organization.
Content Marketing Institute
Voice of the Marketer 2026: Budgets under pressure
December 8, 2025
Warc
Omnicom Media sunsets Mediabrands, Kiernan, Magna, ‘OMG’ Too
December 8, 2025
Omnicom today announced its post-Interpublic structure and leadership team, omitting several IPG legacy media brands—including IPG Mediabrands and Magna. It replaces them with a new Omnicom Media Group structure featuring six flagship media agencies: OMD, Initiative, UM, PHD, Hearts & Science, and Mediahub.
Media Post
Your most up-to-date snapshot of social media updates this week – 25/11/2025
December 1, 2025
Hello social friends and welcome to another week of updates! This week brings some added tools on IG to help make the video creating process more seamless as well as more controls on TikTok to help limit AI-generated content. Let’s dive in and see how these tools can help improve your social game.
PR Daily
The AI tools that are transforming market research
December 1, 2025
This shift will be driven by two AI tools: synthetic personas (composite profiles) and digital twins (models of real individuals). Using public or proprietary data, they can simulate human responses, enabling faster, cheaper research without traditional surveys or interviews.
Harvard Business Review
Why Netflix and Amazon’s new audience metrics don’t pass the smell test
December 1, 2025
Netflix and Amazon’s new audience metrics are facing criticism for greatly inflating reach and ignoring meaningful engagement, writes researcher Ed Cohen. He notes that while radio tightened its rules, Netflix counts just one minute of ad viewing as a full month of engagement — a standard that would make radio’s numbers far larger if applied similarly.
Barrett Media
The truth about AI In marketing measurement: What works, what doesn’t and what it costs you
December 1, 2025
AI is creating hype in marketing measurement, but for complex tools like media mix modeling, many of its promised benefits are overstated — posing big risks for marketers making multimillion-rand decisions.
Ad Exchanger
Amazon Prime Video launches AI‑powered video recaps
December 1, 2025
By identifying key plot points and character arcs, the AI compiles a short video combining narration, dialogue snippets, music, and relevant scenes, offering a concise refresher for busy viewers.
Bizcommunity
Video streaming services are reaching the limits of loyalty
December 1, 2025
UK consumers switching between streaming services has quadrupled in three years, challenging platform loyalty. MTM and ScreenThink found 21% already cycle subscriptions—the highest on record—and 42% are open to it.
Warc
How AI answers are disrupting publisher revenue and advertising
December 1, 2025
A closer look at how traffic losses, revenue shifts, and new models are reshaping publishing and search in an AI-first era. Traditionally, publishers rely on ads and affiliate marketing, and search engines on pay-per-click. But with AI platforms like ChatGPT, Claude, and Perplexity providing answers directly, that model is under threat—why click ads if AI gives you what you need?
Search Engine Land

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