Global

Google tests ‘Remy’: How soon before agents own the ad chain?
May 8, 2026
There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and serve personalized ads to consumers.
MediaPost
Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts
May 8, 2026
Omnicom posted first quarter revenue growth of 6.7% year over year for its core operations, which excludes the businesses the company plans to sell or release through dispositions following its acquisition of Interpublic Group — for a total of $5.6 billion, per an earnings release. Integrated media made up 51.5% of revenue for the period ended March 31, while advertising made up 16.8%.
Marketing Dive
Meta expands parental controls with teen AI visibility, joining rivals
May 4, 2026
Meta is rolling out a new Family Center feature that allows parents to see the types of conversations their teenagers are having with its AI tools — marking one of its clearest moves yet toward transparency in teen AI use.
Bizcommunity
Nielsen introduces ‘predictive sales lift’ tool
May 4, 2026
Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights into media campaign outcomes. Nielsen said it is introducing this new capability to address marketers’ needs for a holistic view of campaign outcomes in a fragmented media landscape.
TV Technology
Life stage matters more than age for in-app brand promotions
May 4, 2026
A new study from Meta found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.
Social Media Today
WPP says turnaround is making early progress, but there’s a long road ahead
May 4, 2026
A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, the Middle East conflict and polarized client spending.
Marketing Dive
Pinterest is ready for its CTV debut
May 4, 2026
Pinterest closed its tvScientific acquisition in February and has now integrated its audience data into the platform to power CTV ad targeting
AdExchanger
Organic social beats paid 13x on engagement as Hershey’s rewired, marketing intelligence stack exposes hidden performance
May 4, 2026
Consumers are drowning in messages while brands are drowning in options. The answer is to collapse the distance between signal and response, replacing periodic analysis with continuous adjustment and treating data not as something to be gathered, but as something to act on immediately.
Mi3
IAS Total TV solutions launches to give marketers ‘linear-like’ CTV transparency
May 4, 2026
Integral Ad Science today announced, ‘IAS Total TV’, a new comprehensive suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV.
Media Shotz
Instagram tests ‘Instants’ for disappearing photo sharing
May 4, 2026
Instagram is reportedly testing a new standalone app called "Instants", marking its latest move into ephemeral, low-pressure social sharing - drawing parallels with Snapchat, BeReal and Locket.
Marketing Interactive

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