Advertisers are interested in programmatic pause ads, but widespread adoption is hindered by the lack of a unified buying method. The IAB Technology Lab is working on standardizing signals for pause ads and other streaming TV formats, with updates expected later this month.

Everyone in the industry is going through the same thing right now. Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working. That verdict is often wrong. The data may be accurate, but the numbers don’t reflect what the content is good at.

Dollars keep slipping away to brand-unsafe corners of YouTube. It’s time broadcasters did a better job of reminding advertisers that where a brand appears matters.

Twelve months ago, the industry was betting on which AI platform would win discovery. Perplexity looked like the search-native challenger. Copilot looked like the enterprise Trojan horse. Neither bet paid off. The data shows consolidation. Monthly LLM sessions grew 9.9x, reaching 644,478 in May 2026. And 92.4% of that traffic comes from one platform.

We may be seeing the signs that Gen Z, the first digital native generation, is finding digital media lacking in terms of expected experience and return. If so, the ramifications for digital advertising and engagement could be significant

They can be salacious, scandalizing or downright silly — what matters most is that they’re short. Enter the world of microdramas, a genre heavily indebted to soap operas and steamy romance novels, but with content chunked up into small bites for the era of vertical video scrolling.

Amid ongoing discussion around teenage social media bans and measures to protect young users online, Pew Research conducted a survey of more than 9,000 U.S. adults to get their perspectives on potential restrictions, and gauge support for implementation. And the results were definitive.

Meta wants to steal TV viewers, Amazon and Apple are meddling with content, and traditional media companies are pursuing megadeals to try and survive.

Artificial intelligence, creators and a bounce-back in craft were some of the shared themes identified by attendees across the sweltering weeklong confab in France.

The World Out of Home Organization Congress in London formally launched Version 2.0 of its Global OOH Audience Measurement Guidelines — the most substantial update to the medium’s measurement framework since the original WOO guidelines were published at Congress in 2022.