In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?

Advertising revenue at Netflix has risen rapidly – and is now expected to double to $3 billion globally this year from $1.5 billion in 2025, and to comprise 10% of all connected TV advertising (CTV) spend by 2030, according to projections from WARC Media.

A study cited in a Los Angeles social media addiction trial found that children who experience stressful life events are more likely to struggle to regulate social media use. The case alleges platforms created addictive products linked to anxiety, depression, eating disorders, and self-harm.

Truthset, which validates the accuracy of consumer data, estimates that $7.36 billion of the $38 billion spent on connected TV ads is being wasted because many campaigns aren’t finding their intended targets. The finding was part of Truthset’s State of Data Accuracy report.

Banner ads feel pretty dead at this point. Nobody clicks them, most people don’t even see them anymore because of banner blindness. Interactive ads took over and 2026 is where it stopped being experimental and just became how things work now.

AI search rarely appears in analytics, yet it shapes trust, shortlists, and sales velocity. These experiments show where measurement breaks.

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

OpenAI’s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in.

“We aren't just bringing ads to AI experiences in Search; we are reinventing what an ad is,” Srinivasan wrote in a blog post. The shift is turning Search into a tool where ads inspire and answer questions simultaneously.

Key Takeaways • Bermuda is the most expensive place to live in the world in 2026, with prices 23.5% higher than New York City. • Switzerland leads Europe, while Singapore is the most expensive in Asia.