In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion. Regulation and verification have never been sexier.

Let’s talk about why Gen Z’s collective social consciousness, more so than any other generation, will put responsible controls on AI.

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Streaming and CTV are eating into linear TV budgets, with programmatic ads opening the door for smaller brands, according to Comcast’s Travis Flood.

This study found that streaming video outperformed YouTube mobile by 66% on attention. It said streaming video beat large format out of home by 74% and linear TV by 80%. The study reported that streaming video exceeded scrollable social by 123% and display advertising by 161%.

TV networks and sports leagues depend on Nielsen to measure at-home audiences, but tracking viewers in bars, hotels and offices has long been contentious. Nielsen says it will debut a new co-viewing methodology during NBC’s Super Bowl LX broadcast on February 8, using wearable audio devices on panelists to more accurately capture shared viewing outside the home

The IAB unveiled a new AI-focused audience-measurement initiative, revealing that half of surveyed advertisers and agencies already use AI in measurement, with adoption expected to reach 70% in two years.