Instagram is ramping up its efforts to attract more viewers on television in a way that may look very, well, old-school.

Truthset's Data Rated Audiences are now embedded in Magnite's platform, giving buyers deterministic identifiers to activate premium inventory with validated data across CTV and open web.

OpenX has announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers quality, control, and performance across every stage of the media workflow.

The annual study finds social media and video platforms have, for the first time, surpassed news organizations’ websites and apps as the most widely used source of online news worldwide. A majority (54%) of respondents say they access news through social or video platforms, compared to 51% who use news websites and apps. Younger audiences are driving much of that change.

Cheap reach has become marketing's biggest blind spot, with new research suggesting brands are sacrificing growth by optimising for low-cost impressions that consumers see but rarely remember.

Campaigns that include audio deliver significantly stronger business outcomes than those without it, according to a global effectiveness study. Unveiled at Cannes Lions by marketing consultant Mark Ritson (pictured), the research further found that audio’s profit contribution scales with media spend at an average of +75% across all campaigns.

New research found that large majorities of consumers are less likely to trust ads made by AI and less likely to buy from brands that use AI-generated ads.

PP Enterprise Solutions has signed a multi-year strategic collaboration agreement with Amazon Web Services (AWS), deepening its role as a commerce and customer experience partner helping enterprise brands move generative and agentic AI initiatives from experimentation to large-scale deployment

Omnicom just took a major step forward in solving CTV’s long-running frequency capping problem. These new features enable post campaign measurement of a campaign’s reach, frequency and performance across multiple streaming publishers and linear TV broadcasters within a single clean room instance.

The new channel — Novelas+ —has become the top Canal+ channel in French-speaking Africa in terms of audience size. “From 1 July, South African telenovela fans will have their own English-speaking version of the channel, where they can tune in for dramas from Latin America, the United States, Portugal, and Turkey,” it said.