Out-of-home (OOH) spend in major global ad markets has finally surpassed pre-pandemic levels, but growth appears to be plateauing in line with broader challenges to the media market.

Dentsu attributed most of the decline to its international operations – including a 3.4% decline in net revenue in the United States and Canada – and separately announced some “progress in the restructuring” of its international business, but did not disclose any significant changes related to it as part of this morning’s announcement.

Social media and search are converging, with influencers in Google results and AI features reshaping strategy. Agencies must now create content for both humans and machines, blending SEO and social in new ways, experts say.

Television advertising has evolved with CTV offering traditional TV impact and digital precision, but many marketers wrongly assume programmatic access alone delivers a complete TV strategy in today’s fragmented ecosystem.

With more and more online discovery now occurring via conversational AI chatbots, marketers are gradually changing focus from search engine optimization (SEO) to generative engine optimization (GEO), which requires a different approach and mindset.

Pinterest’s first Evolution of Men report reveals Gen Z and Millennial men are driving platform growth, and they’re coming with clear purchase intent.

Google’s AI Overviews have cut external site clicks by 50%, hitting small businesses reliant on organic traffic, per Pew Research. With search impressions no longer translating to visits, experts urge businesses to boost original content, ensure accuracy, and diversify outreach.

The expectation that brands should drive growth doesn’t change when the economy slows and spending turns cautious – at these times it might be useful to explore new usage occasions, giving consumers a new entry point to familiar products.

Creator collaborations are doubling as brands shift ad spend to influencers for better ROI. Despite rising costs, creators remain key partners, with 2025 set to bring new models like revenue-sharing.

Meta’s Twitter/X copycat app continues to grow steadily. According to a post from CEO Mark Zuckerberg, Threads has reached 400 million monthly active users, marking an increase of 50 million people over the past four months.