YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.

Looking to learn more about Google Ads, and how they can help to boost your business? This will help.

You’ll be able to track each ad set within each campaign, so it’s kind of like Meta’s Ad Manager platform, making it easier to manage your process.

What is happening. Meta is testing new subscriptions across Instagram, Facebook and WhatsApp, offering app-specific premium features while keeping core experiences free. The plans will experiment with different models focused on productivity, creativity and enhanced AI tools.

Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie.

AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.

The U.K.-based Competition and Markets Authority (CMA) has asked Google to build in an opt-out feature for publishers that would allow them to restrict their content from being used in AI Overviews or to train AI models.

Generative AI is intensifying the streaming wars as marketers and streamers adopt AI-powered ad products, despite growing consumer distrust. While AI boosts efficiency in connected TV advertising, it also introduces disruptive costs, according to Needham analyst Laura Martin.

We now have a clearer view of evolving search habits and where AI systems cite from, and marketers are beginning to respond, but keeping pace with the ever-evolving search market is a challenge – the Future of Media 2026 goes deep into the changing nature of visibility and the shift from attention to intention.

During its Year Ahead webinar on 28 January, WPP Media outlined four key OOH trends for 2026: creativity, brand building, personalisation and the real-world algorithm. Despite a brief growth slowdown in Q2, the group remains optimistic about the year ahead.