DoubleVerify research shows agencies spend 26% of their time — about 10 hours a week per employee — on manual campaign optimization, costing over $17,000 per person annually in lost productivity, mostly in North America.

The offer, which doubled after initial negotiations stalled, was reportedly closed after direct intervention from Meta CEO Mark Zuckerberg. It’s a staggering amount, not just for its size, but for what it reveals about where value—and vulnerability—now lies in the AI arms race.

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.

Havas Media Network has launched Brand Insights AI, a tool delivering generative engine optimisation insights by analysing brand perception across six major LLMs, including ChatGPT, Claude, and Gemini, in real time.

Interpublic has launched a “simulation studio” using AI-driven agent-based research to model human responses to scenarios, including ad campaigns, with unprecedented speed and accuracy. Built with AI startup Aaru, the tech gives Interpublic first-mover advantages like input on features, product design, and integration of proprietary Acxiom consumer data.

Multiple pressures on marketers and enhanced capabilities demand a new approach to how marketing services are sold and delivered: a white paper from WPP outlines how it sees the industry developing.

It’s rare that a patent infringement lawsuit goes to a jury trial. Most are either dismissed, ruled on by a judge or settled out of court. That’s why it’s so surprising that, late last week, a federal jury in Delaware found in favour of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

ChatGPT is nearing 700M weekly users—up from 500M in March. While it doesn’t run ads yet, OpenAI is exploring advertising as a future revenue stream.

Updates from YouTube, TikTok, Threads, Reddit, X, Insta and Meta.