Global

7 Digital marketing trends to watch for in 2026
January 19, 2026
A look at some evolving industry shifts, including sharing behavior and emerging platforms.
Social Media Today
CES 2026: For Monks, AI-powered personalization is key
January 19, 2026
One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical. Just look at how much tech platforms like Google, Amazon and Meta have invested in developing AI optimization tools for marketers that operate at scale, said Chris Wilhelmi, EVP and global head of data at Monks.
AdExchanger
Future of Media 2026: systems planning and why it matters
January 19, 2026
Traditional planning approaches, based on static plans, rigid personas and stable channel definitions are being disrupted by structural and technological shifts in media and marketing making them no longer fit for purpose – systems thinking is at the heart of the Future of Media 2026.
Warc
Deep Dive: 9 marketing predictions for 2026 as AI fuels polarity
January 19, 2026
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future
Marketing Dive
What would a divided internet look like? Optimizing for humans vs. AI agents
January 19, 2026
As agentic AI reshapes commerce, brands may need to craft web strategies for two fundamentally different audiences, writes Semify CEO Patrick Briggs.
Smart Brief
Fierce and complex’ battle for consumer attention, warns McKinsey
January 19, 2026
Digital media formats have untapped advertising potential, but it will rely on being able to effectively monetise time spent, according to a McKinsey & Co report that examines levels of consumer attention in the UK.
Warc
Dentsu reportedly fails to attract bidders for international ops
January 19, 2026
Dentsu’s efforts to sell off international assets over the past nine months have essentially failed, according to a report by the Financial Times of London late Tuesday. Dentsu shares fell 10% on the news Wednesday.
MediaPost
WOO President Tom Goddard offers a message for the new year
January 19, 2026
One of the key things we need to do in 2026 is persuade the big holding company-owned media agencies that there are better things to do with their money than always throw it at the big online platforms," says Goddard.
Media Update
From relevance to saturation: Why ad fatigue is getting worse
January 19, 2026
Today, audiences in the APAC region are showing signs of fatigue. Ads are not irrelevant, but they are everywhere, and their repetitive, over-personalised nature risks crossing the fine line between resonance and intrusion.
Warc
WhatsApp gives Microsoft, OpenAI, Perplexity the boot
December 15, 2025
Microsoft says Copilot access on WhatsApp will end on January 15, 2026, after Meta moved to block general-purpose AI chatbots like ChatGPT and Perplexity from the app. Meta is tightening control of AI in its ecosystem, prioritizing its own Meta AI and limiting APIs to businesses building specialized customer-service tools rather than hosting third-party assistants
Media Post

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