Google has launched AI Mode in Australia, a complete overhaul of the search experience that many publishers fear will lead to the end of the search referrals that drive much of their traffic. AI Mode is touted as “Google’s most powerful AI search experience” by the company.

Ad recall, a common brand lift metric, produces inaccurate results 80% of the time, according to new research from On Device based on more than 2,000 digital campaigns. On Device compared ad recall responses against real, passively measured, ad exposure using its proprietary technology. It found that ad recall consistently misattributes ad views given the high prevalence of both false positives and false negatives.

Media Rating Council members are voting on whether to begin the process of stripping Nielsen’s Big Data + Panel of its accreditation or giving Nielsen more time to address concerns.

Businesses, including container company PODS and automaker Kia, are creating dynamic displays to target specific audiences that are driving up customer visits and sales.

Premium today means delivering scale with precision: finding the right moment when users are leaned-in and receptive, showing up in the right places where attention feels natural rather than forced, and creating the right value exchange through experiences that are seamless, useful, and genuinely worth engaging in.

Influencer marketing is right up there with TV when it comes to ROI, according to a new study of influencer effectiveness presented at the IPA Effectiveness Conference

Andrew Tindall asks why brands aren’t getting the bang for their buck in the modern ad market. Something’s going wrong, and we need to talk about it.

Good day, social leaders! It’s a new week with new updates, including numerous ad options in Pinterest. Let’s take a closer look at these changes and see how they can help streamline your social media strategies.

The latest VMR reviews video ad trends for 1H 2025, building on 2H 2024 insights in the US and Europe. CTV ad views rose sharply—up 31% in Europe and 8% in the US—cementing CTV as the key device for premium video ads.

Instagram has become Meta’s third 3 billion user app, with Meta CEO Mark Zuckerberg announcing that IG is the latest to cross the record-setting user mark.