A year-long study of 15.7 million AI Mode citations across 148 industries shows exactly which passages Google highlights — and reuses.

According to a new report from iSpot, the World Cup telecasts generated more than 25 billion ad impressions. The English-language telecasts on Fox and FSI totaled 14.49 billion impressions, while the Spanish-language broadcasts on Telemundo registered 10.7 billion impressions

AI has lowered the cost of faking a click, an install, or a conversion and invalid traffic has become more sophisticated and more difficult to separate from the real thing.bDespite feeling confident in fraud detection, marketers participating in a survey estimate they are losing 27% of their ad spend to fraud every year. This amounts to roughly $3 million annually for the typical survey respondent.

AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.

More than 1,200 employees from leading AI companies signed an open letter urging the U.S. government to slow the pace of AI development so safety and security measures can catch up.

Netflix also released its 10 most popular movies and shows.

The UK government has confirmed that the sale of high-caffeine energy drinks to under-16s in England will be banned from April 2027, subject to parliamentary approval. The legislation will cover drinks containing more than 150mg of caffeine per litre, excluding tea and coffee. It will apply across shops, online retailers and vending machines, while business-to-business sales will be excluded.

“Over the last three years, we have grown four times faster than our competition on average. AI allows us to connect our unmatched capabilities in data, media production and technology and link client investments to business outcomes. It has contributed significantly in accelerating the performance of our marketing activities” - Arthur Sadoun, CEO, Publicis Groupe.

That's right, roughly half of consumers would pay brands more - an average of 7% more - for AI transparency, according to the 2026 edition of an annual digital trust study.

According to recent data from YouGov BrandIndex, the tournament’s biggest marketing wins didn’t belong to big budgets. Instead, the winners were brands that concentrated on the fan experience: what people wore, what they consumed, and where they were watching.