Omnicom Group has touted a 3.9% organic growth rate in Q1 off the back of US$5.6 billion in revenue from core operations and says it's set to realise substantial cost reductions from synergies across the merging holdco groups.

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday.

Adthena this week launched the free migration tool, "AdBridge," that converts Google Ads campaigns into formats accepted by the ChatGPT Ads platform. The tool is designed to save advertisers time by enabling them to repurpose campaigns for different platforms -- a practice already used by Microsoft and Google.

A new entrant, Works Media Group, is betting that the next tranche of advertising growth lies not in ever more screens in high streets, but in the quieter, more trusted environments where farmers and tradespeople make decisions worth millions.

Attention is the new gold standard, the holy grail, the metric du jour. As a planner, I advocate for deeper consumer understanding, drawing on multiple sources, seeking to look beyond the numbers to the human behind the screen. So I have to ask, what kind of attention are we actually talking about?

Search advertising remains a significant digital ad channel but is growing more slowly than digital video and social media, as detailed in the Interactive Advertising Bureau's annual report.

Generation Alpha is reviving brick-and-mortar shopping, with 73% preferring it over online shopping, according to a survey by MG2 Advisory. Retailers are investing in in-store experiences, such as interactive events and comfortable amenities, to attract this demographic.

Nearly half of Gen Alpha now prefer AI-powered chatbots over streaming interfaces and traditional search when deciding what to watch.

Advertising can grab attention, spark interest, and drive action — but its impact doesn’t last forever. Research like Profit Ability 2 suggests that some channels have more staying power than others, raising the question: does every campaign (and subsequently the media channels used) fade at the same rate?

A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.