Nearly half of Gen Alpha now prefer AI-powered chatbots over streaming interfaces and traditional search when deciding what to watch.

Advertising can grab attention, spark interest, and drive action — but its impact doesn’t last forever. Research like Profit Ability 2 suggests that some channels have more staying power than others, raising the question: does every campaign (and subsequently the media channels used) fade at the same rate?

A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.

For media planners, this creates both complexity and opportunity. While reach is more dispersed, attention is deeper and less cluttered. Brands that diversify their channel mix can earn trust through relevance and utility, rather than relying solely on brand recognition. But how can they do this effectively?

Omnicom’s OM Intelligence found that excessive ad frequency can create “negative reach,” where overexposure harms brand perception. Its new report also says old rules of thumb for effective frequency no longer apply.

OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform. Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control.

For decades, cinema has played a unique role in bringing families together. Long before social media or streaming platforms, it was one of the original shared media experiences – where stories weren’t just watched, they were experienced collectively.

The Federal Trade Commission this morning announced agreements with three big agency holding companies — Dentsu, Publicis and WPP -- to discontinue what the FTC described as "unlawful collusion that imposed uniform standards on brand safety.

Its central finding is clear: longevity, not initial virality, determines cultural impact. While TikTok’s rapid content cycle sees trends rise and fall within days, those that spread across three or more countries are typically rooted in shared emotions, everyday behaviours or repeatable cultural cues.

A major new study has found that social media advertising delivers 11% lower attention and engagement during the day, when consumers are most active out of the home. The findings highlight a clear opportunity for advertisers to get the most from their social campaigns and position out of home (OOH) as a channel to prime and amplify social media campaigns.