LoopMe has launched a Guaranteed Brand Outcomes solution with Dentsu X, enabling advertisers to pay only for achieved results and drive measurable shifts in consumer behaviour.

Search is ever evolving and OpenAI’s new web browser, ChatGPT Atlas, has arrived to change how audiences may discover and interact with content as we know it. Built around ChatGPT, Atlas integrates AI directly into the user’s workflow, letting it suggest next steps, summarise research, automate tasks, or even act on behalf of the user — all while keeping privacy and data under control.

Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s no wonder that more organisations are now experimenting with having marketing report into finance — in some cases through dotted-line structures rather than directly to the CEO.

The merger will create the world’s largest ad holding company, generating over US$20 billion in net revenue. The CEO said integration teams are working to ensure a smooth transition while both networks continue winning new business.

Who cares about improving the advertising industry? If the attendance of Thursday’s second annual ‘Advertising: Who Cares’ event in Leicester Square’s Vue cinema is anything to go by, at least 200 senior industry leaders from the UK, Europe and North America, spanning agencies, brands and media owners.

More than 20 companies are coming together to create a framework that will enable media agencies to better use artificial intellgience (AI) to complete their buying and selling across a fragmented landscape of publishers, per a press release.

The report, based on data from major global agencies, covers 42 markets and shows U.S. media costs rising to 3.8% inflation this year, with a slight increase to 4.0% expected next year.

The Media Rating Council (MRC) has revoked Meta’s brand-safety accreditation due to the tech giant’s decision to opt out of the MRC’s annual auditing program. Arielle Garcia, COO of watchdog group Check My Ads said “They likely see it as an unnecessary expense, and perhaps as a liability, given their evolving posture and policies relating to brand safety and content on its platforms.”

Tech companies are in a race to create superintelligent AI, regardless of what the consequences of creating something much smarter than humans might be. It's led to hundreds of public figures from the world of tech, politics, media, education, religion, and even royalty signing an open letter calling for a ban on the development of superintelligence until certain conditions are met.