While Western broadcasters frantically chase streaming revenues and evaluate alternative scenarios to traditional TV models, Japan’s landscape offers a sophisticated and considered approach.

Check out these pointers from the Giraffe Social Media team, which include key notes on how to maximize your Pins for discoverability and engagement.

The recent ranking of loyalty leaders highlights key players in the retail and technology sectors, with Amazon, Google, and Microsoft taking the top spots. This ranking not only reflects their dominance in their respective fields but also underscores the strategies they employ to cultivate and maintain customer loyalty.

While tech companies promote the benefits of AI, many consumers remain sceptical about its long-term impact. Pew Research’s latest global survey reveals widespread concern about AI and strong support for tighter regulation to ensure its safe use and as you can see in this chart.

AI ad agents may one day need their own trade group, but for now, industry players have launched the Ad Context Protocol (AdCP) — a consortium setting standards for how AI-driven ad systems negotiate, plan, and execute media campaigns.

California Governor Gavin Newsom signed a landmark bill on Monday that regulates AI companion chatbots, making it the first state in the nation to require AI chatbot operators to implement safety protocols for AI companions. The law, SB 243, is designed to protect children and vulnerable users from some of the harms associated with AI companion chatbot use.

Unlocking the value of Values-Driven Marketing introduces a new model and playbook for marketers on how VDM can improve advertising effectiveness. ‘Unlocking the value of Values-Driven Marketing’ outlines how to put customer motivations into action.

Meta is giving UK users a new choice: pay to escape ads or continue using Facebook and Instagram for free with personalised advertising. The move follows recent guidance from the UK’s Information Commissioner’s Office (ICO) and months of engagement with the regulator.

It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you’re maximizing your opportunities.

A national education campaign that includes TV, radio, print and socials will commence this Sunday (19 October) to prepare Australians for the new social media minimum age laws, coming into effect on 10 December.