Audience targeting in Google Ads Search campaigns: How to layer data for better results Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

OpenAI CEO Sam Altman announced in a post on X Tuesday the company will soon relax some of ChatGPT’s safety restrictions, allowing users to make the chatbot’s responses friendlier or more “human-like,” and for “verified adults” to engage in erotic conversations.

At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.

27.6% of US brand and agency marketers found MMM to be the most reliable marketing measurement methodology, according to the same July survey from EMARKETER and TransUnion. Multitouch attribution (MTA) (19.4%) and unified, holistic measurement solutions (18.9%) came in second and third, respectively, in this survey.

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the agency wants companies across the ad industry to adopt them.

Omnicom has closed its final data centre, shifting its global marketing infrastructure to Amazon Web Services to power its AI-driven future. With 90 petabytes of data already on AWS and 50 more coming via its Interpublic acquisition, the move aims to enable personalised storytelling at scale — where AI guides media, defines affinity, and drives action.

Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.

TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.