The WARC Effective 100 has been released, highlighting the work of big brands in creating value and putting fans at the centre of their campaigns. WARC totals the results of the most important global and regional effectiveness awards of 2025.

YouTube is taking a major step to expand its advertising business by introducing longer, unskippable commercials for viewers watching through television devices. The change comes after the video platform reported a record year for advertising revenue, underscoring how dramatically the media landscape has shifted toward digital video.

Rolex led all advertisers during the 2026 broadcast with three minutes of airtime.

The Warc Media 100 rankings, an independent global benchmark of the world’s most awarded campaigns and companies for media, have been released.

Synthetic data offers a compelling solution. Organisations can generate statistically representative versions of their proprietary data and share them with measurement partners—preserving privacy while restoring analytical depth. It enables analysis of customer transactions or niche audiences without exposing personal data.

As Omnicom Media settles into its new reality following the landmark acquisition of Interpublic Group (IPG), Asia Pacific CEO Tony Harradine is focused on one thing, and that is giving the business clarity and momentum for what comes next.

Pinterest said that its report reveals a cultural shift away from perfectionism and reinvention, and toward brands, foods and experiences that enhance self-expression, comfort and positive vibes. As per Pinterest: “People want to feel good about their lives in 2026, not upend them.”

YouTube now ranks as the world’s largest video media company -- beating out Disney, Paramount, NBC and Warner Bros. Discovery in total ad revenue intake for 2025, according to a new report from financial research firm MoffettNathanson.

Meta Platforms on Tuesday acquired Moltbook, the internet forum launched in January 2026 for artificial intelligence (AI) agents, imitating Reddit's format, where humans simply observe. The web is shifting from tools that answer questions to agents that execute tasks.

The numbers were not supposed to be this good. As 2024 drew to a close, the most optimistic forecasts for United States digital advertising placed 2025 spending somewhere between $340 billion and $355 billion. What actually materialised exceeded even the upper end of those projections.