Velury will oversee all production capabilities, spanning global content studios, proprietary AI technology platforms, GenAI partnerships and global production hubs, as well as the new content engine, which has been dubbed Leona.

The Federal Trade Commission (FTC) approved a consent order to finalize Omnicom’s multibillion-dollar acquisition of Interpublic Group (IPG) on Friday. New conditions state that Omnicom cannot deny ad dollars to publishers for ideological or political beliefs, unless a client specifically instructs otherwise.

“We intentionally designed Horizon Global to usher in a new chapter of connected intelligence, innovation, and client value,” said Lord in a statement around the joint venture. “Through the BluConverged Platform, and together with our teams and partners, we can now meet the growing demands for performance-based media models and drive enduring growth for the incredible brands we are privileged to represent.” 

Stacy DeRiso discusses what sets Initiative apart from its agency competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic. Taking on a new role as global CEO of a media agency is a career-defining challenge at any time, let alone when the agency is in the process of being acquired.