Global

IAB Tech Lab names its agentic ad initiative AAMP to end market confusion
March 9, 2026
IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.
PPC
Forget perfect measurement — advertising needs accountability
March 9, 2026
YouTube’s exit from UK audience reporting has reopened a fundamental industry debate: how do advertisers compare audiences across linear TV, BVOD and digital video when the measurement systems themselves don’t align?
Media Shotz
The new performance metric: Curiosity
March 9, 2026
Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.
MediaPost
Social media updates and new features to know this week
March 9, 2026
This week brings more creator options across Instagram and YouTube, including personalized Reel thumbnails and voice replies, respectively. Let’s take a deeper dive and see where these tools can be most beneficial. Featuring – Insta, X, Threads & YouTube.
PR Daily
Meta moves beyond clicks, adopts new attribution model
March 9, 2026
Meta has announced that later this month, it will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions.
MediaPost
Advertisers boosting spending on connected TV, new study finds
March 9, 2026
The reason for the increased spending on CTV? 44% said it was CTV’s ability to reach highly engaged opt-in audiences, and 40% said it was the ability to combine TV’s branding power with digital precision.
The Measure
Breaking down how to be ‘better safe than sorry’ with agentic AI in marketing
March 9, 2026
There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
Marketing Brew
Premium SVOD churn stabilized as growth decelerated in 2025
March 9, 2026
Premium SVOD subscription growth slowed to single digits in 2025, marking a shift from years of double-digit expansion, according to Antenna’s latest “State of Subscriptions” report released Tuesday.
News Cast Studio
WPP Media report outlines advertising intelligence framework
March 2, 2026
The report from WPP Media highlights five key capability categories crucial for competitive advantage in advertising through 2030: data assets, distribution, transaction capabilities, technology and content/media. The analysis underscores that no singular company currently achieves top performance across all categories, suggesting advertisers must make strategic choices and partnerships to cover their needs.
MediaPost
Marketers and consumers don’t agree on AI’s effectiveness
March 2, 2026
New research finds that most marketers (61%) are concerned about the threat AI poses to the creator economy’s peer recommendation model, but only about a third of consumers believe the technology provides high-quality recommendations or improves the customer experience.
Warc

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