Global

Trust in TV grew faster over past four years than any other medium, research reveals
February 9, 2026
In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion. Regulation and verification have never been sexier.
The Media Leader
The video futures collective: Streaming video ads hold attention far better than TV
February 9, 2026
This study found that streaming video outperformed YouTube mobile by 66% on attention. It said streaming video beat large format out of home by 74% and linear TV by 80%. The study reported that streaming video exceeded scrollable social by 123% and display advertising by 161%.
IT Brief
Programmatic advertising on TV is set to increase this year
February 9, 2026
Streaming and CTV are eating into linear TV budgets, with programmatic ads opening the door for smaller brands, according to Comcast’s Travis Flood.
Digiday
IAB unveils ‘Project Eidos’ to accelerate AI-enabled measurement
February 9, 2026
The IAB unveiled a new AI-focused audience-measurement initiative, revealing that half of surveyed advertisers and agencies already use AI in measurement, with adoption expected to reach 70% in two years.
MediaPost
Nielsen will use Super Bowl to test new measurement of live crowds that could boost sports, news, specials
February 9, 2026
TV networks and sports leagues depend on Nielsen to measure at-home audiences, but tracking viewers in bars, hotels and offices has long been contentious. Nielsen says it will debut a new co-viewing methodology during NBC’s Super Bowl LX broadcast on February 8, using wearable audio devices on panelists to more accurately capture shared viewing outside the home
Variety
Netflix is testing vertical video features for mobile
February 2, 2026
The streamer plans to add video podcasts into its mobile feed and upgrade its mobile user interface.
Hollywood Reporter
How banking leaders are using digital sales and service to compete, grow and retain
February 2, 2026
According to a new report from Omnicom Media, consumer influence has fundamentally shifted, from institution-controlled messaging to distributed, consumer-driven validation. For retail banking executives, the rules of market share capture have been completely rewritten.
The Financial Brand
Mapped: AI adoption rates by country
February 2, 2026
Key Takeaways: • The UAE has an AI adoption rate of 64.0%, the highest globally in 2025. • Even though the U.S. is a global leader in AI infrastructure and frontier model development, it ranks 24th in AI adoption based on analysis from Microsoft.
Visual Capitalist
Like and subscribe: YouTube’s reach can no longer be ignored
February 2, 2026
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
The Media Leader
Google launches new Google Ads insights podcast
February 2, 2026
Looking to learn more about Google Ads, and how they can help to boost your business? This will help.
Social Media Today

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