Global

‘Just talk about it’: Initiative’s new global CEO on leading an agency amid industry consolidation
October 6, 2025
Stacy DeRiso discusses what sets Initiative apart from its agency competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic. Taking on a new role as global CEO of a media agency is a career-defining challenge at any time, let alone when the agency is in the process of being acquired.
The Media Leader
Your most up-to-date snapshot of social media updates this week – 23 September
September 29, 2025
Hello again, social friends! This week we’re covering new AI integrations into LinkedIn while TikTok is offering greater insights into trending topics. Let’s take a closer look and see where these tools can improve your social media strategy.
PR Daily
Oreo transforms crosswalks into cookies to spur impulse purchases
September 29, 2025
Part of the brand’s “creative commerce” strategy, the outdoor activations feature QR codes that access special offers at Kroger locations.
Marketing Dive
Samsung to display ads on smart refrigerators in the US
September 29, 2025
Samsung has confirmed that some of its Family Hub smart refrigerators in the United States will begin displaying advertisements, sparking debate among consumers who have spent thousands on the high-end appliances.
MSN
Facebook is getting an AI dating assistant
September 29, 2025
This chatbot is intended to help users find matches who are more closely tailored to what they are looking for. For example, Meta might suggest users ask it to find “a Brooklyn girl in tech,” or a user could ask the AI to help refine their profile.
Tech Crunch
Kantar Media Reactions 2025: Your guide to the media landscape
September 29, 2025
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2025. Smarter media planning starts now.
Kantar
New Channel Factory tool targets performance marketing roadblock
September 29, 2025
Channel Factory, the global brand suitability and contextual advertising platform, today announced the official launch of its guaranteed Cost Per Lead (CPL) solution, designed to address one of the most overlooked and unmeasurable challenges in modern marketing: the consideration stage.
Media Shotz
AB InBev and Netflix Announce global brand partnership
September 29, 2025
Both AB InBev and Netflix bring people together through shared passions like sports, food, music, and comedy. Together, the companies will create even more enjoyable experiences for legal drinking age fans around the world and connect with audiences in new and exciting ways.
Netflix
News brands’ halo is underused in advertising, new report finds
September 29, 2025
Attention obviously matters to advertising, with strong evidence that high-attention media supercharges the creative that runs on it. Ads on high-attention media also enjoy some of the effects of that media, with news brands’ perceptions of quality, trust, and awareness one of the most important services they confer on advertisers – all critical to driving advertising profitability.
Warc
Brands set their sights on phones, keys, and wallets
September 29, 2025
From lip gloss phone cases to tequila keychains, brands are creating products meant to hold and display their products to build awareness and affinity.
Marketing Brew

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