OpenAI on Monday announced a visual ad format for ChatGPT that will display these ads alongside results while users generate images. The ad unit expands its measurement tools and partnerships, as it works with brands to understand suitability. The new visual ad format shows how people can discover a new brand, understand what makes an offering distinctive, and decide what to buy.

Buyers have a real choice to make again, and it applies to everything from a 30-second spot on linear TV to a banner, or a native unit, or a product placed inside a show. The truth is, no clear answer wins. The case for fitting into context that comes from the ad industry is strong. Contextually relevant ads deliver 43% higher neural engagement and 2.2× better recall, while emotive ads placed next to thematically aligned content drive 40% stronger memory.

OnAudience today announced the launch of OnAudience MCP, a new Model Context Protocol (MCP) integration that connects AI assistants directly to OnAudience’s proprietary audience data and technology, enabling media teams to plan, discover and create audiences through natural-language conversations.

Nearly half of Australian marketers report greater confidence in their decisions because of AI, with 41% relying on it for calculated risk decisions, a new report reveals. Yet it's also creating complexity and tool overload.

The world’s largest brand owners are, on average, spending a diminishing share of their sales revenue on advertising, with the notable exception of consumer goods companies, finds WARC Media in its latest “Global Ad Trends report: The cost of being seen”. Key findings outlined are: Advertising intensity is changing/ Big Tech driving downward trend/ Consumer goods brands an outlier, with intensity rising/ Non tech companies and consumer goods brands are less consistent/ The three forces behind ratio split.

The report demonstrates how advertising impacts outcomes throughout the buyer journey by combining Comcast Advertising campaign data with insights from independent measurement sources to examine performance across attention, reach consideration, and website activity for advertisers of all sizes.

Cumulative attention, defined as the total seconds of attentive viewer engagement accrued across all ad exposures for a given campaign, is a significant predictor of brand outcomes in streaming TV advertising. It found that cumulative attention is 8x more impactful at delivering brand lift than mere frequency.

Threads – Testing shaking up the visual look of photos and videos on the app. Instagram – Live streams can now be boosted on Instagram to aid in discoverability. WhatsApp – Is rolling out teen safety measures that help parents “guide them without reading over their shoulder.” YouTube – YouTube is cracking down on copycats who reupload creators’ videos, and it’s updating its algorithm to limit reach for channels that post content with little or no original changes.

The company is trying to ease concerns from e-commerce businesses about how Muse artificial intelligence agents access websites and communicate online.

So, here’s the fix. Let’s look at some of the most persistent myths about AI and search, check them against real data, and develop a concrete stance before they end up as misinformation in your next strategy deck.