ASC is being piloted by close to two dozen clients “with results to date that have shown double-digit improvements in impressions and sales,” per IPG CEO Krakowsky.

The company reported it had more than a dozen wins of material new business in the first half.

Interpublic Group today reported a net organic revenue decline of 3.5% for the second quarter, which it attributed to account losses in the prior year. Total revenue was $2.5 billion, down 6.6%. The company said the results were in line with expectations and that it was sticking with its previously stated full-year outlook of an organic revenue shortfall of between 1% and 2%.

LinkedIn is seeing record engagement, and with over a billion members, its AI-powered Accelerate campaigns help advertisers reach highly relevant audiences across sectors.

Often overlooked, Gen X is set to spend $15.2 trillion in 2025—making it the world’s second-largest consumer market after the U.S., nearly doubling China’s.

It seems there’s never enough content – companies are flocking to generative AI tools, especially for digital video ad creation, new data finds, but separate research indicates a stark dip in trust if a piece of content is perceived to be AI-generated.

The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen.

All things generative AI- and connected TV (CTV)-related for the second half of 2025 are the strong focus of media and marketing executives, according to a new study from Mediaocean.

Instagram Threads is closing in on X, reaching 115.1M daily mobile users in June—up 127.8% YoY—while X hit 132M, with usage down 15.2%.

Elon Musk is a man who named a government agency after a memecoin, designed a robotaxi test network in the shape of a phallus, and once went to court for tweeting weed jokes in relation to Tesla stock. So it’s not surprising that his company xAI’s first AI companions on the Grok app are a lustful anime girl and a homicidal panda.