Global

DoubleVerify collaboration drives media quality, ad effectiveness
July 14, 2025
ShowHeroes and DoubleVerify have partnered to offer fraud-free, measurable programmatic ad inventory that meets global media-quality standards—even for smaller advertisers and publishers.
MediaPost
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
July 14, 2025
Media agencies like Jellyfish, Wpromote, and Kepler are rolling out AI search services to help brands assess how tools like ChatGPT and Gemini represent them.
Digiday
Google scrapes profit from heavy use of hidden search terms
July 14, 2025
Google is hiding a growing share of search data from advertisers, with up to 73% of keyword volume obscured in some cases, limiting visibility into ad spend and performance.
MediaPost
Media, Ogilvy drove WPP’s first half slide
July 14, 2025
The company's revised full-year organic revenue decline is now expected to be between 3% and 5%. The second quarter decline alone is between 5.5% and 6%
MediaPost
Marketing results don’t add. They multiply and synergize.
July 14, 2025
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
MarTech
Trust offers competitive edge — but businesses are failing to deliver it
July 14, 2025
Companies measuring trust as a board-level KPI are over three times more likely to report strong profits—yet only 22% do so—while 60% of consumers trust ads more when placed in or aligned with reputable media, particularly business news.
The Media Leader
Ballyhoo Media launches iconic digital boats on the New Jersey Shore
July 7, 2025
Ballyhoo Media, the nation’s leading waterway media company, is bringing its signature digital boats to the New Jersey Shore, expanding its footprint into the Northeast’s busiest stretch of beach communities.
OOH Today
X adding AI-written community notes
July 7, 2025
Elon Musk’s X will start to publish Community Notes written by artificial intelligence agents, a move to increase the speed of the social network’s fact-checking product and expand it to reach more people.
MyBroadband
YouTube provides more tools to help grow channel audiences
July 7, 2025
“We’re introducing deeper audience insights to help creators understand their viewers beyond just ‘New’ and ‘Returning.’ Creators will now be able to see granular segmentation based on long-term viewer behaviour, including ‘New’, ‘Casual,’ and ‘Regular’ viewers. The goal is to help creators build better content strategies and grow their audience.” As per YouTube.
Social Media Today
LLM scraper bots are crunching brand, publisher search; IAB Tech Lab plots global coalition of the willing for ‘cost-per-crawl’ payments as viable open web ‘coming to a close’
July 7, 2025
The IAB Tech Lab is racing to launch a framework to help publishers and brands stay afloat as AI answer engines replace search, slashing referral traffic. CEO Tony Katsur hopes to go live in months but says AI platforms won’t pay up without legal pressure.
MI3

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