Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.

The stock of three major ad agencies has been downgraded because AI is expected to lead to low growth in the short term, but the longer-term picture appears to be more positive, finds new analysis.

Cannes Lions has revoked the Creative Data Grand Prix for “Efficient Way to Pay” after DM9 admitted to using AI-generated content to simulate real-world results.

As ad tech races toward automation, companies are investing heavily—while also battling growing cash flow gaps from delayed and extended payments.

Outcome-based pricing is still rare, but with AI-driven automation rising, industry leaders like Sir Martin Sorrell warn media agencies must shift from time-based models—or risk becoming obsolete.

Check out some updates of your favourite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here’s what you need to know this week.

To keep you up to speed, Nick Cicero has published this updated overview of how each platform measures a view for quick reference.

It’s all about being authentic while staying on top of microtrends on TikTok.

Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out Thursday in general availability to help publishers generate revenue while providing audiences with choices to access content. The product has been in beta until now.

Elon Musk says X will charge advertisers more for full-screen ads to reduce oversized, disruptive content in users’ feeds.