Google is testing automatic “New Customer Value” assignments in NCA campaigns without advertiser consent, drawing pushback from agencies. It’s unclear whether the backlash stems from misunderstanding the process or doubts about Google’s planning.

Explore global demographics with this map of median age in every country, revealing a surprising gap between Africa and Europe – Infographic:

The Privacy Sandbox was Google’s answer to growing privacy regulation and industry backlash against cross-site tracking — but its complexity, limited adoption, and regulatory scrutiny stalled momentum. At last, Google is no longer forcing a shift away from third-party cookies, preserving the familiar targeting and measurement tools that power much of digital advertising.

YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. 46% of consumers have bought a product they discovered on the platform, most within two weeks, according to Channel Factory.

The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.

WPP has launched WPP Open Pro, a platform that lets brands of all sizes plan, create, and publish campaigns independently — targeting smaller advertisers and echoing the self-serve model that fuels Alphabet and Meta’s ad businesses.

Marketers are set to cut display ad spend by 30% in 2026 as consumers shift from the open web to AI-driven and entertainment platforms, Forrester predicts. With AI summaries and chat interfaces reducing audiences and click-throughs, budgets will move to CTV, streaming audio, and social video, while offline experiences rebound as 52% of US adults seek more in-person connections.

Global IQ helps advertisers plan, measure, and optimise campaigns across audio, video, and OOH by combining real-time exposure data, data science, and LLMs to deliver deeper audience and performance insights.

LoopMe has launched a Guaranteed Brand Outcomes solution with Dentsu X, enabling advertisers to pay only for achieved results and drive measurable shifts in consumer behaviour.

Search is ever evolving and OpenAI’s new web browser, ChatGPT Atlas, has arrived to change how audiences may discover and interact with content as we know it. Built around ChatGPT, Atlas integrates AI directly into the user’s workflow, letting it suggest next steps, summarise research, automate tasks, or even act on behalf of the user — all while keeping privacy and data under control.