High-attention media campaigns deliver significantly better business outcomes compared with low-attention ones, according to a study from news publishing marketing body Newsworks, attention measurement company Lumen and effectiveness expert Peter Field. It found that media campaigns in high-attention formats boost market share by 12%, thanks in part to a 17% uplift in brand effects.

Every agency has access to the same DSPs, the same optimization algorithms and the same measurement tools, which means that true competitive advantage becomes nearly impossible to achieve. For agencies willing to invest strategically in technology, building proprietary capabilities isn’t a distraction from their core business; it’s an evolution that can help them deliver better outcomes for clients.

A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.

German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.

Home / Resources / VML Report | The Future Shopper 2025: Key Trends Shaping E-Commerce.

This week, there are several updates to your go-to social platforms that could help shape your comms or PR strategy. These include carousel ads on Threads, more user control over chats on Snapchat and new options for audio language translations offered on YouTube. Let’s dive in and see where these new features can inform your social approach.

Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.

In preparation for the holiday season, Pinterest is launching “where-to-buy links,” a new feature designed to drive consumers to retail sites without losing valuable data that advertisers often miss out on with third-party purchases.

What changed. Late last week, Google dropped the ability to show a hundred search results per page. This poses a challenge for most third-party rank checking tools, because many of them were able to get 100 search results on a single query, but now it costs them 10 times as much to get the same data.

The consequence? Multimillion-dollar decisions were made based on the wrong data. Siloed teams were operating on different definitions of success. Media and measurement stacks didn’t speak the same language. And no one was truly accountable for whether the data being fed into marketing systems was structured, accurate or even usable.