Over 80% of consumer purchase decisions go to the brands they originally expected to buy, according to research presented at the Cannes Lions International Festival of Creativity 2025.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments

While the industry was focused on the Cannes Lions Festival last week, Omnicom and IPG received the green light to proceed with their transaction from the New Zealand Commerce Commission, which initiated its probe back in February.

These 100,000+ square foot locations mark a strategic expansion into fandom monetization: the conversion of IP into durable, real-world revenue through experience design.

Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH.

Apple’s Shot on iPhone by TBWA\Media Arts Lab, Los Angeles, has won the Grand Prix in the Creative Effectiveness Lions, where the judges awarded a further three Gold Lions, six Silver Lions and seven Bronze Lions – 17 in total.

Research from BrightEdge AI Catalyst shows that user behavior on Google AI Overviews vs. ChatGPT reveals how consumers shop—and the differing recommendations hint at each platform’s future role in commerce.

The myth that advertisers must choose between scale and quality persists, but Proximic’s Rachel Gantz aims to prove they can have both.

Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.

After soliciting comments last month from “interested parties,” the UK’s Competition and Markets Authority today launched an official investigation into whether the proposed Omnicom-IPG combination would stifle industry competition in the country.