Global

WPP accuses Publicis of low-quality inventory
June 16, 2025
In a report shared directly with clients, WPP claims that Epsilon’s SSP, Conversant, underperforms on critical ad metrics and pushes Made-for-Advertising (MFA) and clickbait.
Storyboard 18
Publicis Wins Mars’ $1.7B Global Media
June 16, 2025
Mars Inc. has appointed Publicis to handle media, production, paid social, influencer, and connected commerce after a competitive RFP. The $1.76B media spend (2024, COMvergence) marks a significant loss for incumbent WPP.
Media Post
Dentsu goes all-in with MiQ, claims industry-first integration
June 16, 2025
Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ's Sigma platform "at the strategic center" of its media practice.
Media Post
Meta’s reportedly planning to enable fully automated ad campaigns by next year
June 9, 2025
Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest.
Social Media Today
X launches new chat experience in Beta, a precursor to payments
June 9, 2025
X is making DMs a money-sharing tool and plans to let users load and store funds in-app, expanding beyond simple payments.
Social Media Today
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
June 9, 2025
With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization.
Search Engine Land
Retail media needs more than ROAS
June 9, 2025
ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness
Warc
Radio outperforms digital competitors in connected car influence
June 9, 2025
Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.
Radio Ink
Effie names Omnicom Most Effective Holdco for second year in a row
June 9, 2025
Omnicom has been named the Most Effective Holding Group for the second year in a row by the 2024 Effie Index, which also ranked ABInBev as top marketer and McDonald’s as most effective brand.
Media Post
The Hagakure method for Google Ads management
June 9, 2025
“Hagakure,” meaning “hidden by the leaves,” is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.
Search Engine Land

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